Area Sales Manager

Company Description Coir-On Foam Products Private Limited is an ultra-premium mattress manufacturer with over 36 years of industry experience, offering an affordable range of high-quality bedding products. The company is known for using advanced technologies and state-of-the-art manufacturing processes to deliver durable, comfortable mattresses. Stringent quality control practices ensure consistent product performance, providing optimal support and maximum comfort. Coir-On Foam Products focuses on enhancing sleep quality, so customers wake up feeling energetic and rejuvenated, positioning the brand as a trusted choice in the bedding market.

Role Description The Area Sales Manager is a full-time, on-site role based in Bangalore, responsible for driving sales growth and market expansion within an assigned territory. Day-to-day activities include managing and developing dealer and distributor networks and show room management, meeting with retail partners, and implementing sales plans to achieve revenue and volume targets. The role involves monitoring market trends, competitor activities, and customer feedback to identify new opportunities and refine sales strategies. The Area Sales Manager will conduct product presentations, support promotional activities, oversee order execution, and ensure timely collections. This position also requires preparing regular sales reports, coordinating with internal teams such as marketing and supply chain, and maintaining strong, long-term relationships with key accounts.

Qualifications

• Demonstrated skills in territory management, channel sales, and dealer/distributor relationship building.
• Proficiency in sales planning, forecasting, and performance tracking using basic sales analytics tools.
• Strong communication, negotiation, and presentation skills to effectively engage with Distributors and dealers.
• Ability to identify market opportunities, gather competitive intelligence, and support local marketing initiatives.
• Experience in mattress industry sales is highly beneficial.
• Bachelor's degree in Business, Marketing, or a related field; an MBA or equivalent qualification is an advantage.
• Comfort with on-site field work, frequent travel within the assigned territory, and working with cross-functional teams.
• Proficiency in MS Office (Excel, PowerPoint, Word) and basic CRM or sales management software.
• Proven track record of meeting or exceeding sales targets and managing multiple accounts simultaneously.