Area Sales Manager

Job Title: Area Sales Manager – Redington Recommerce

About the Team:

The Redington Recommerce team focuses on making quality technology more accessible through professionally refurbished devices and circular technology solutions. The team works with channel partners to expand market reach, drive sales of refurbished IT devices, and develop sustainable business opportunities through trade-in, buyback, asset recovery, and IT Asset Disposition (ITAD) programs.

Key Purpose of the Job:

The Territory Sales Manager will be responsible for driving sales growth for Redington Recommerce by expanding the distribution of professionally refurbished IT devices through channel partners. The role focuses on developing reseller relationships, identifying new business opportunities, managing the sales pipeline, and achieving revenue and unit growth targets within the assigned territory.

The role will also identify opportunities for trade-in, buyback, asset recovery, and ITAD programs through the partner ecosystem.

Who We're Looking For:

We are looking for a result-oriented sales professional with experience in B2B channel sales, IT hardware sales, or technology distribution. The ideal candidate should have strong partner management and business development skills, with the ability to identify opportunities, expand market coverage, and independently drive sales growth.

The candidate should be commercially aware, proactive in building partner relationships, and comfortable working with cross-functional teams to ensure smooth order closure and fulfillment.

Your Role:

Partner Sales & Business Development:

• Drive sales of professionally refurbished laptops, desktops, workstations, monitors, and accessories through resellers, system integrators, and other relevant channel partners.

• Identify, onboard, activate, and develop channel partners to generate consistent and repeat business.

• Prepare territory plans, partner account plans, and opportunity pipelines to achieve monthly, quarterly, and annual business targets.

• Manage the complete sales cycle, from understanding customer requirements and recommending products to quotation, negotiation, and order closure.

• Expand market coverage through partners serving SMB, enterprise, education, government, and other commercial segments.

Partner Enablement & Relationship Management:

• Build and maintain strong relationships with channel partners to drive business growth and long-term engagement.

• Provide partners with timely updates on inventory, product configurations, product condition, pricing, warranty terms, promotions, and fulfillment timelines.

• Conduct product briefings, partner training sessions, joint business planning, and periodic performance reviews.

• Help partners position professionally refurbished devices as reliable, affordable, and value-driven computing solutions.

• Coordinate with inside sales, product management, operations, credit, finance, and logistics teams to support sales conversion and order fulfillment.

Territory & Pipeline Management:

• Maintain an accurate sales pipeline, revenue forecast, partner activity plan, and opportunity status in the designated CRM or reporting system.

• Track partner productivity, repeat orders, conversion rates, pricing trends, competitive activity, and market demand.

• Identify reasons for lost business and recommend corrective actions to improve partner activation, pipeline generation, and sales conversion.

• Monitor territory performance and ensure achievement of assigned revenue and unit sales targets.

• Ensure partner communications, commercial commitments, and sales approvals comply with established internal processes.

Market Development & Business Growth:

• Identify new business opportunities and expand the partner network within the assigned territory.

• Monitor market trends, competitor activity, and customer requirements to identify potential growth opportunities.

• Develop partner-led opportunities for trade-in, buyback, asset recovery, and IT Asset Disposition (ITAD) programs.

• Strengthen market presence by engaging with partners and identifying opportunities to increase sales of refurbished IT devices.

• Travel within the assigned territory to engage with partners, develop business opportunities, and strengthen market coverage.

You're the Right Fit If You:

• Have a bachelor's degree in Business, Commerce, Marketing, Technology, or a related discipline.

• Have approximately 3–7 years of experience in B2B channel sales, IT hardware sales, technology distribution, or a related field.

• Have experience selling laptops, desktops, workstations, peripherals, or professionally refurbished IT devices.

• Have strong skills in channel partner acquisition, relationship management, and territory development.

• Can independently manage the sales cycle, build a qualified pipeline, negotiate commercially, and close business opportunities.

• Have a strong understanding of sales targets, revenue generation, forecasting, and business development.

• Are comfortable traveling within the assigned territory and collaborating with multiple internal teams.

Core Competencies:

• B2B sales and business development • Channel partner management • Territory planning and market expansion • IT hardware sales and product knowledge • Sales pipeline and forecasting • Commercial negotiation and deal closure • Partner acquisition and activation • Market and competitor analysis • Revenue and target achievement • Cross-functional stakeholder management

Behavioral Skills:

• Strong communication and interpersonal skills • Result-oriented mindset • Relationship-building and negotiation skills • Proactive approach to business development • Problem-solving and analytical ability • Ownership and accountability • Adaptability and resilience • Collaboration and teamwork

About Redington

Redington is one of the largest technology solutions orchestrators across India, the Middle East, and Africa. Today, we are a $11.8 billion organization with strong foundations in distribution, cloud, cybersecurity, and emerging technologies.

We are evolving from a successful legacy business into a next-generation technology enablement powerhouse—unlocking new revenue streams, transforming our operating model, and building an enterprise that is more digital, more agile, and future-ready.

Redington is recognized for its:

• Deep and extensive distribution network
• Strong presence in high-growth emerging markets
• Unmatched breadth of technology ecosystem partnerships

We encourage applicants who may not meet 100% of the requirements but are passionate about the role and eager to grow with us. You may still be the right fit for this or other opportunities at Redington.

Learn more: https://redingtongroup.com

Hiring Locations - Delhi & Mumbai