Area Sales Manager

Role & responsibilities

• Drive primary and secondary sales achievement for the assigned territory in line with business targets.
• Manage and develop a network of distributors to ensure profitable and sustainable business growth.
• Ensure distribution expansion, outlet coverage, and product availability across the territory.
• Lead, coach, and monitor Sales Officers and field teams to improve productivity and execution.
• Execute company GTM initiatives, trade schemes, merchandising standards, and promotional activities.
• Monitor market trends, competitor activities, pricing, and channel developments and recommend action plans.
• Ensure effective implementation of beat plans, market working norms, and retail coverage standards.
• Drive new outlet addition, category growth, and penetration across existing and emerging markets.
• Review business performance regularly and take corrective actions to achieve sales, collection, and distribution objectives.
• Build strong relationships with distributors, retailers, and key channel partners to strengthen market presence and customer satisfaction.

Preferred candidate profile

• Strong exposure to FMCG, Innerwear, Apparel, Consumer Durables, or related industries.
• Proven experience in distributor management, sales planning, and market development.
• Experience in handling field sales teams and driving business through front-line sales executives.
• Strong understanding of General Trade operations, distribution management, and retail execution.
• Ability to analyse business performance and drive data-based decision-making.
• Excellent communication, negotiation, and stakeholder management skills.
• Demonstrated track record of achieving sales and distribution targets.
• Willingness to travel extensively within the assigned geography.
• Strong leadership, ownership mindset, and ability to work in a fast-paced business environment.