Area Sales Manager

Company: Rushil Dcor Limited
Department: Sales & Marketing
Location: Delhi NCR
Industry: Laminates / Decorative Surfacing / Building Materials

Job Summary

Rushil Dcor Limited is looking for a result-oriented Area Sales Manager to drive business growth across Delhi NCR through project sales, OEM business development, and channel sales. The candidate will be responsible for expanding market presence, developing key customer relationships, managing dealers and distributors, and leading the sales team to achieve assigned business targets.

Project sales and project handling experience are mandatory. Candidates should have relevant experience in the laminate or decorative surfacing industry, with a strong network of architects, interior designers, builders, contractors, OEMs, and channel partners.

Key Roles & Responsibilities

1. Project Sales & Project Handling Mandatory

• Identify and develop business opportunities in residential, commercial, hospitality, retail, and corporate interior projects.
• Build relationships with architects, interior designers, builders, developers, contractors, and project consultants.
• Generate project leads, conduct product presentations, drive product specifications, and convert projects into confirmed orders.
• Manage the complete project sales cycle, including lead generation, follow-ups, negotiations, order booking, and execution coordination.
• Track project pipelines, competitor activities, and market opportunities to improve conversion rates.
• Coordinate with internal teams to ensure timely order fulfilment and customer satisfaction.

2. OEM Sales & Business Development

• Develop new OEM accounts with furniture manufacturers, modular furniture and kitchen manufacturers, and interior solution providers.
• Build and maintain long-term relationships with OEM customers to generate repeat business.
• Handle product presentations, commercial negotiations, pricing discussions, and order conversion.
• Identify new business opportunities and increase the company's share of business with existing OEM customers.

3. Channel Sales & Dealer Network Development

• Develop and strengthen the dealer, distributor, and retailer network across Delhi NCR.
• Appoint new channel partners and expand market coverage in existing and untapped territories.
• Drive primary and secondary sales and ensure achievement of monthly and annual sales targets.
• Monitor dealer performance, stock availability, product movement, collections, and outstanding payments.
• Implement promotional activities, dealer engagement initiatives, and market development plans.

4. Sales Team Management

• Manage, guide, and motivate the area sales team to achieve project, OEM, and channel sales targets.
• Set individual targets, monitor performance, and conduct regular reviews.
• Conduct joint market visits and support team members in customer acquisition and order conversion.
• Track daily market activities, sales pipelines, order bookings, and collection performance.
• Ensure effective coordination between team members, dealers, project customers, and internal departments.

5. Market Development & Competition Analysis

• Analyse market trends, competitor pricing, product positioning, and customer requirements.
• Identify new territories, key accounts, and project opportunities to increase market share.
• Strengthen brand visibility and product acceptance among architects, designers, contractors, and channel partners.
• Develop territory-specific sales strategies to achieve sustainable business growth.

6. Sales Planning & Reporting

• Prepare area-wise sales plans, forecasts, and business development strategies.
• Monitor sales performance against targets and take corrective action when required.
• Prepare regular MIS reports covering project pipelines, OEM sales, channel performance, collections, and market visits.
• Ensure achievement of sales, revenue, and collection targets.

Candidate Requirements

• Graduate in Business Administration, Marketing, Commerce, or a related field; MBA preferred.
• 7–10 years of relevant sales experience, preferably in the laminate or decorative surfacing industry.
• Proven hands-on experience in project sales and project handling.
• Strong exposure to OEM sales and channel sales.
• Experience in handling a sales team and achieving territory-level sales targets.
• Established relationships with architects, interior designers, builders, contractors, OEMs, dealers, and distributors.
• Strong negotiation, communication, relationship management, and business development skills.
• Willingness to travel extensively across Delhi NCR.

Key Skills

Project Sales | Project Handling | Laminate Industry | OEM Sales | Channel Sales | Area Sales Management | Team Handling | Architect Relations | Dealer & Distributor Development | Builder & Contractor Networking | Territory Management | Sales Target Achievement | Market Development | MIS Reporting