Area Sales Manager

Job Title: Area Sales Manager

Purpose of the position: The incumbent plans sales strategies and activities required to drive the unit placement target and sales target within the division. The ultimate objective is to grow sales and margin and to increase market share though effective promotion, demonstration and sales efforts and by aggressively defending achieved market share against competition within the industry/materials Science field.

Focused on the 4P s of Marketing (Product, Price, Promotion and Place) is responsible for providing marketing leadership and for developing and executing market attack plans, identifying growth opportunities and launching marketing promotions with the scope of creating market demand and accelerating new products growth.

Responsible for product sales activities for divisional products, including new product launches, competitive data gathering, VOC, creation of sales tools and monitoring of business results (product mix, volumes, prices, customer profitability).

Location: New Delhi

Key Responsibilities

• Drive sales growth and achieve revenue, order intake, unit placement, and profitability targets for Leica Life Science microscopy solutions within the assigned territory.
• Promote and sell Leicas portfolio of research microscopes, fluorescence microscopes, confocal microscopy systems, super-resolution imaging systems, digital pathology solutions, imaging software, and related accessories to academic, research, clinical, biotech, pharmaceutical, and industrial life science customers.
• Develop strong relationships with Principal Investigators (PIs), Scientists, Faculty Members, Clinicians, Pathologists, Research Scholars, Core Facility Managers, Procurement Teams, and Institutional Decision Makers.
• Develop and execute territory business plans to identify, qualify, and convert opportunities within universities, IITs, IISERs, CSIR laboratories, DBT institutes, ICMR institutes, hospitals, research centers, pharmaceutical companies, biotechnology companies, CROs, and emerging life science organizations.
• Understand customer research workflows and provide consultative, value-based selling by matching Leica solutions to scientific applications such as cell biology, cancer biology, neuroscience, developmental biology, immunology, stem cell research, pathology, microbiology, drug discovery, and translational research.
• Manage complex capital equipment sales cycles involving technical evaluations, demonstrations, workshops, grant-funded projects, tenders, and institutional procurement processes.
• Build and maintain a robust opportunity pipeline through effective prospecting, account mapping, customer engagement, and scientific networking activities.
• Conduct product demonstrations, customer presentations, proof-of-concept studies, seminars, workshops, user meetings, and scientific events in collaboration with Application Specialists and Product Managers.
• Develop strategic account plans for key institutions and research centers and drive long-term customer engagement and installed-base growth.
• Maintain accurate opportunity management, forecasting, account planning, and sales activity tracking through SFDC.
• Gather Voice of Customer (VOC), market intelligence, competitive information, and emerging research trends to support business strategy and new product development.
• Work closely with regional sales, marketing, application, service, and business unit teams to improve customer experience and maximize business opportunities.
• Identify opportunities for upgrades, replacements, service contracts, software sales, and expansion of existing Leica installations.
• Support market development initiatives, product launches, scientific collaborations, Centers of Excellence, and reference site creation within the territory.
• Ensure compliance with Danaher Business System (DBS), quality standards, regulatory requirements, and company policies while driving continuous improvement initiatives.

Our Expectations

• Strong knowledge of Life Science microscopy principles, imaging technologies, and research applications.
• Good understanding of fluorescence microscopy, confocal microscopy, live-cell imaging, super-resolution microscopy, image analysis, digital pathology, and related life science workflows.
• Ability to engage in scientific discussions with researchers, faculty members, clinicians, and laboratory personnel.
• Strong understanding of institutional procurement processes, government tenders, grant-funded purchases, and capital equipment sales.
• Proven ability to manage long and technically complex sales cycles involving multiple stakeholders.
• Experience in scientific instrumentation, microscopy, flow cytometry, molecular biology tools, analytical instruments, or related life science technologies.
• Strong presentation, negotiation, account management, and relationship-building skills.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.