Area Sales Manager

Experience: 5-8 years

Key Skills: Sales and Marketing, Modern Trade, FMCG Sales, HORECA Sales, Should have handled teams, presently designated as ASM's or 50's handling territory

Industry: Any FMCG industry, preferably Beverage Industry

• Managing, training, and providing overall guidance to the sales team of an assigned territory.
• Setting reasonable sales targets to be achieved by the sales team.
• Monitoring the performance of the sales team and motivating members to meet or exceed sales targets.
• Collecting customer feedback and providing updates to senior management.
• Traveling to potential and existing customers within an assigned sales area to present company offerings and build brand awareness.
• Utilizing outbound telephone calls, email communications, and face-to-face meetings with customers to close sales.
• Developing and sustaining long-term relationships with customers.
• Implementing a sales management process to assist the sales team in identifying and prioritizing key customers and prospects.
• Maintaining and increasing sales of your company's products.
• Reaching the targets and goals set for your area.
• Establishing, maintaining and expanding your customer base.
• Servicing the needs of your existing customers.
• Increasing business opportunities through various routes to market.

Knowledge:

• Sound knowledge of sales and sales administration processes.
• Strong understanding of modern trade and general trade.
• Understanding of Food Services business and HORECA would be preferable.

Skills:

• Strong leadership skills
• Excellent communication and negotiation skills
• Presentation skills
• Ability to manage and lead a team
• Commitment to achieving the sales targets
• Dynamic and exploratory.