Area Sales Manager

About Godrej Industries Group (GIG)

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.

www.godrejindustries.com

About Godrej Consumer Products Limited (GCPL)

Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

www.godrejcp.com

About the role

The Area Sales Manager is responsible for driving profitable and sustainable sales growth within the assigned geography by developing and executing area-specific business plans, managing and mentoring a team of frontline sales professionals and distributors, and ensuring the achievement of volume, value, and distribution targets. The role owns end-to-end market execution including primary and secondary sales, channel and outlet expansion, trade scheme implementation, and competitive intelligence while building strong, collaborative relationships with distributors and retail partners to maximize brand visibility and market share. By closely monitoring key performance metrics, optimizing resource deployment, and ensuring operational discipline across the sales value chain, the Area Sales Manager acts as a critical link between the organization's strategic sales objectives and their effective execution on ground.

Key Responsibilities

1. Growth Planning:

• Own and lead the growth agenda for the area: analyses internal and external data to identify, create and execute growth plans through systematic planning.
• Leverage trade marketing inputs (schemes/activations) effectively, with a focus on investment and the opportunity to grow.

2. Business Partnering:

• Develop strong win-win partnerships with channel and trade partners, including creating joint business plans with a medium-to-long-term view

3. Coaching and Skilling:

• Coach, skill, guide and inspire a team to implement the growth agenda, achieve stretch goals and drive best in class processes, while ensuring personal growth and development.

4. Execution Excellence:

• Lead and track the execution of the growth agenda in the region, including key processes and pilot projects, with a focus on quality.
• Ensure accurate monthly stock planning, logistics management and sales forecasting.

Key Skills

• Excellent interpersonal skills, including influencing, negotiation and communications skills to manage effective stakeholder relationships across teams; high on energy and driven.
• Proven track record of strong execution, systematic planning, commercial acumen and critical thinking.

Education:

• Graduate/Postgraduate from a reputed institute

Experience:

•  Demonstrated experience in leading teams and influencing senior stakeholders

Skills Required:

•      Excellent interpersonal skills, including influencing, negotiation and communications skills to manage effective stakeholder relationships across teams; high on energy and driven.

•      Proven track record of strong execution, systematic planning, commercial acumen and critical thinking.