Area Sales Manager

Company Description DACS is an Indian consumer electronics brand founded in 2016 with a focus on delivering premium-quality products at accessible prices. Starting with televisions and audio systems, the company has expanded into home electronics and is now entering the air conditioning segment, especially in the budget and mid-range categories. DACS emphasizes innovation, strong R&D, and modern computer science technologies to create products that customers enjoy and trust. Through its D2C website, the brand reaches over 19,000 pin codes across India and is firmly committed to reliable after-sales support with highly trained technicians. With offerings like DACS Smart TV and upcoming AC ranges, the company aims to redefine home entertainment and comfort while maintaining excellent value for money.

Role Description The Area Sales Manager role at DACS is a full-time, on-site position based in Pune City. This role is responsible for driving sales growth and market penetration for DACS products within the assigned territory, including televisions, audio systems, and air conditioners. Daily activities include managing and expanding the distributor and retailer network, planning and executing sales strategies, and monitoring performance against targets. The Area Sales Manager will conduct regular market visits, identify new business opportunities, coordinate promotional activities, and ensure strong visibility of the brand at point of sale. The role also involves collaborating with internal teams for inventory planning, resolving customer and channel partner issues, and providing feedback on market trends and competitor activities.

Qualifications

• Proven experience in area or regional sales management within consumer electronics, appliances, or a related industry.
• Strong skills in territory management, channel development, and relationship-building with distributors, retailers, and key accounts.
• Ability to analyze sales data, forecast demand, and develop practical sales plans aligned with business goals.
• Effective communication, negotiation, and presentation skills, with the ability to influence stakeholders and close deals.
• Solid understanding of pricing strategies, promotions, and trade marketing activities in competitive markets.
• Comfort with fieldwork, frequent market visits, and on-ground brand activation within Pune and surrounding areas.
• Proficiency in using CRM tools, spreadsheets, and reporting software to track performance and prepare sales reports.
• Bachelor's degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
• Self-motivated, target-oriented, and able to work both independently and collaboratively in a fast-paced environment.
• Fluency in English and local languages relevant to the Rajasthan region; valid authorization to work and travel within India.