Area Sales Manager

Role Overview

The Area Sales Manager will own sales execution and business growth across an assigned area covering multiple cities and locations. The role requires a strong field leader who can drive disbursement targets, manage a large distributed team, develop dealer and OEM relationships, and maintain portfolio quality. The candidate must have proven experience managing approximately 5060 people across multiple cities and locations simultaneously.

What you'll own

• Drive monthly and quarterly disbursement targets across the assigned area and ensure consistent branch/city-wise performance.
• Lead and develop a distributed field sales team of approximately 50 - 60 employees across multiple cities and locations simultaneously.
• Set daily, weekly, and monthly targets; conduct structured reviews with Territory Sales Managers, Branch Managers, Associate Branch Managers, and field sales teams.
• Build strong dealer, OEM, distributor, fleet operator, and channel relationships to increase business volumes and market penetration.
• Identify new markets, dealer points, and business opportunities and support expansion into new cities and territories.
• Own area-level sales MIS: pipeline, login-to-disbursement conversion, productivity, approval rates, and location-wise performance.
• Identify manpower gaps and work with HR on hiring, onboarding, performance improvement, and retention of the field sales team.
• Work closely with Credit, Risk, Operations, and Collections to maintain portfolio quality while achieving business growth.
• Monitor competitor products, pricing, schemes, and market activity and convert field insights into actionable business decisions.
• Ensure adherence to documentation, credit, operational, and sales processes across all assigned locations

What we're looking for

•  610 years of experience in lending, vehicle finance, NBFC, banking, fintech, or financial-services sales.
•  Must have proven experience managing a team of approximately 50 - 60 people across multiple cities/locations simultaneously.
•  Experience in EV financing, commercial vehicle financing, three-wheeler financing, vehicle loans, or similar asset-finance businesses strongly preferred.
•  Strong experience in dealer/channel-driven lending businesses and field sales execution.
•  Experience managing distributed teams across semi-urban, Tier 2, and Tier 3 markets.
•  Strong understanding of lending sales funnels, disbursement, approval rates, conversion ratios, productivity metrics, and portfolio quality.
•  Comfortable working with MIS, Excel, dashboards, and performance data to identify gaps and drive corrective action.
•  Proven ability to coach managers and field teams, improve productivity, and build accountability across locations.
•  Strong communication, negotiation, stakeholder-management, and problem-solving skills.
•  Willingness to travel extensively across assigned cities and markets.

Preferred Background

•  Candidates from lending/finance organizations with direct exposure to vehicle finance, EV finance, commercial vehicle finance, or related asset-finance segments.
•  Candidates who have handled area-level sales targets and managed multiple branches/cities at the same time.
•  Candidates with strong dealer/OEM network exposure and experience expanding business into new territories.

Why join

•  Opportunity to play a key role in scaling commercial EV financing across high-growth markets.
•  Work in a fast-growing NBFC with strong technology, product, credit, and field capabilities.
•  Build and lead a large distributed sales organization while contributing directly to sustainable mobility in India.

Locations: Agra, Indore, Delhi, Lucknow, Gorakhpur, Kanpur