Area Sales Manager

JOB DESCRIPTION


ProfileJob Title
Assistant Manager

Band 1A

Department Sales & Marketing

Location/Unit Ludhiana

Position Reports toUnit Head Sales & Marketing

Key RelationshipsDoctors, Referral Team, Institutions, Corporate, TPAs

Main Objective of the RoleExecute marketing and service strategies, Implement marketing plans, identify and assess competitors and generates latest trends


Key Responsibilities

• Responsible for increasing market share through higher penetration and awareness of Fortis as Hospital of Desire.
• Creating database for potential customers & updating them
• Identify and map the potential of target customers (patients/regionally corporate & non corporate, doctors).
• To identify, negotiate and establish alliances with all potential customers to develop preferred provider relationships.
• Make proposals, demonstrations and presentations to doctors and corporate.
• Service existing clients, Client retention and follow- ups.
• Develop and nurturing new market and Client support and coordination activities.
• Manage and ensure high quality service delivery to high-end clients.
• Interact with physicians (internal and external).
• Track Report, feedback, complaints received through marketing activities
• Responsible for realization of revenue of assigned geographical area. Implementation of Marketing strategy of current Functions
• Plan and organize initiatives like camps, seminars and conferences to increase product-promotion participation, doctors referral, talks and other events.
• Organize CMEs /Seminars and lectures for promotion of the activities and services of the medical faculty and specialties
• Organize outreach programs with prospective patient community for presidents, local clubs, schools, NGOs colleges and other local bodies with a view to generate footfalls from them
• Tracking leads mediated through outreach OPDs, CMEs, camps and seminars etc to tap new corporate tie-ups, convert referrals etc.
• Liaison between in house doctors and external doctors for PTs.
• Handling VIPs
• Tracking and analyzing information on competitors activities. Recommend suggestions to the department
• Establish inter hospital co-ordination and communication with all departments and get information, collect data and also give feedback of the market analysis to the same departments
• Increase market share through higher penetration and awareness of Fortis as Hospital of Desire
• Create database for potential customers & conduct periodic updations of the same
• Identify and map the potential of target customers (patients/regionally corporate & non corporate, doctors).
• Identify, negotiate and establish alliances with all potential customers to develop preferred provider relationships.
• Make proposals, demonstrations and presentations to doctors and corporate.
• Service existing clients, Client retention and follow-ups.
• Develop and nurture new market and Client support and coordination activities. Interact with physicians (internal and external) on a regular basis.
• Manage and ensure high quality service delivery to high-end clients.
• Track Report, feedback, complaints received through marketing activities
• Organize CMEs /Seminars and lectures for promotion of the activities and services of the medical faculty and specialties.
• Organize outreach programs with prospective patient community for presidents, local clubs, schools, NGOs, colleges and other local bodies with a view to generate footfalls from them
• Any other task assigned by the HOD and the management

Major Job Qualifications / Specific SkillsRequired Education:
MBA /PGDBM in MarketingExperience7-15 years of experience in Medical Field or Pharma Company. At least 3 years in medical services industry or medical equipment sellingKnowledge and Specific SkillsGood knowledge of computers, Networking skills with Doctors /Corporate, Analytical skills

Required Critical Behavioral Competencies (Refer to annexure for definitions)
Passion for Excellence
Results Orientation
Coaching Empowerment & Team Development
Communication Skills
Customer Focus
Risk Taking
Integrity & Ethics
Building Relationships
& Partnerships
Leadership & Influencing
Strategic Thinking & Execution
Planning & Organizing
Problem Solving and Decision Making
Functional Expertise
Negotiation


Reviewed By: HR Approved By: Supervisor

Date: Date:



Fortis Healthcare Ltd Page 1 of 3 Internal Document HR-Confidential (RV.1.2/July09)