Area Sales Manager

Company Description S.R. Industries, established in 1999, is a leading manufacturer of scientifically formulated cattle feed focused on enhancing dairy productivity through quality nutrition. With over two decades of experience, the company develops feed solutions that support higher milk yield, improved animal health, and better reproductive performance for dairy herds. Products are manufactured using Steam Cooked Base Technology to improve digestibility and nutrient availability. Each batch undergoes NIR (Near Infrared Reflectance) Quality Testing and is produced under Aflatoxin Control Feed standards to ensure safety and consistent quality. Guided by a vision to be a trusted global provider of innovative animal nutrition, S.R. Industries is committed to helping dairy farmers improve livestock health, productivity, and profitability.

Role Description The Area Sales Manager role is a full-time, on-site position based in Rajasthan, India. The person in this role will oversee sales operations within the assigned territory, including managing distributor and retailer networks, driving product promotion, and meeting sales targets for cattle feed products. Daily responsibilities include visiting customers and channel partners, identifying new business opportunities, conducting field demonstrations, and gathering market intelligence on competitor activities and customer needs. The role also involves building long-term customer relationships, providing technical product guidance to dairy farmers, and supporting the development of strategic plans for area growth.

Qualifications

• Minimum 1 year work experience in animal nutrition
• Demonstrated skills in territory sales management, channel development, and key account handling.
• Ability to build and maintain strong customer relationships, negotiate effectively, and convert leads into sustainable business.
• Good communication, presentation, and interpersonal skills for engaging with farmers, distributors, and internal teams.
• Experience in the dairy, animal nutrition, or agribusiness sector, with practical understanding of cattle feed and dairy farm operations.
• Working knowledge of local languages would be beneficial.

Why Join us

• Growth-oriented work environment
• Opportunity to work in the animal nutrition industry
• Performance-based incentives
• Career growth opportunities