Area Sales Manager

Position : Area Sales Manager - Ludhiana

Supervised by : Regional Sales Manager

Role Purpose

Role holder responsible for sales fulfilment and achievement in designated area and maximizing revenue, profitability and efficiency while expanding product and customer base to achieve larger organizational objectives.

Planning, Strategy & Financials

Understand the sales strategy for the General Trade business at BCCL for the achievement of annual sales targets, expansion and retention of market / customer base and development of a strong brand proposition

Provide inputs to the Sales Manager regarding the trends, product portfolio in terms of sales volume, product mix and market conditions

Understand and support development of the Distribution strategy to ensure optimal supply of goods based on market requirements across the designated area

Monitor the activities performed by the dealers and distributors, Sales Promoters in the allocated area and address any performance gap

Conduct market research and create reports on future changes in the FMCG business for Sales Manager

Operational/ Functional

Take responsibility for implementation of the sales strategy in given territory through the cascade of performance goals and ensures their constant review

Ensure accurate demand forecasting for designated region factoring constraints and contingencies with minimum fluctuation from planned schedules

Ensure optimal inventory management and monitor effectiveness of channel partners in the region

Provide end customer feedback to marketing team to design differentiated marketing campaign and boost brand recall and market penetration in the respective state

Coordinate with sales HR to provide administrative and infrastructural support for sales force within the allocated area

People/ Self Development

Review and monitor performance of team members and provide requisite developmental support/ inputs

Drive high performance and recommend training as required for team's continuous development

Develop the team and update their knowledge base to cater the organization need

Enhance engagement levels of the team, thereby increasing employee satisfaction in the department

Policies, Processes and Procedures

Ensure adherence to standard framework and uniform processes for sales and distribution department in allocated area

Monitor timely collections of all required data management and ensure documentation and preparation of all MIS Reports etc

Propose and develop effective and efficient sales structure to maximize coverage and productivity

Knowledge and Experience

6-8 years of relevant experience in Sales (FMCG/Consumer Care Industry)

Education and Certifications

Bachelor's degree . MBA is preferred