Area Sales Manager

Job Description – Senior Sales Executive / Area Sales Manager

Position: Senior Sales Executive / Area Sales Manager

Department: Sales

Location: Pan India

Employment Type: Full-Time

Experience: 4–7 Years

Industry: EV / Lithium Battery / Automotive / Energy Solutions

Job Summary

We are looking for an experienced and result-oriented Sales Professional to drive business growth across assigned territories in India. The candidate will be responsible for developing new markets, expanding the dealer/distributor network, managing key customers, and achieving assigned sales targets.

The ideal candidate should have strong experience in B2B, channel sales, dealer/distributor management, and market development, preferably in the EV, Lithium Battery, Automotive, Battery, Solar, or related industries.

Key Responsibilities

• Develop and execute sales strategies for the assigned Pan-India territory.
• Achieve monthly, quarterly, and annual sales targets.
• Identify and appoint new dealers, distributors, channel partners, and B2B customers.
• Expand the company's market presence across new cities and territories.
• Build and maintain strong relationships with dealers, distributors, OEMs, fleet operators, and key customers.
• Generate new business opportunities through market visits, networking, references, and direct sales.
• Manage the complete sales cycle from lead generation to order closure.
• Conduct regular market visits and monitor market potential, customer requirements, and competitor activities.
• Negotiate commercial terms, pricing, and business proposals with customers and channel partners.
• Coordinate with internal teams for order processing, product availability, delivery, and customer support.
• Monitor dealer/distributor performance and ensure achievement of agreed business targets.
• Track market pricing, competitor products, schemes, and promotional activities.
• Ensure timely follow-up for outstanding payments and support the collection process.
• Prepare and submit regular sales reports, forecasts, and market updates to management.
• Travel extensively across assigned territories as required.

Preferred Industry Experience

• Lithium Battery
• Electric Vehicle (EV)
• Automotive / Auto Components
• Battery / Inverter
• Solar / Renewable Energy
• Energy Storage Solutions
• Mobility / EV Components
• B2B Industrial Products
• Dealer & Distributor Sales

Qualification

• Graduate in any discipline.
• MBA/PGDM in Sales & Marketing will be an added advantage.

Key Performance Indicators (KPIs)

• Sales target achievement
• Revenue and business growth
• New dealer/distributor acquisition
• New customer acquisition
• Territory expansion
• Dealer productivity
• Lead conversion
• Collection/payment follow-up
• Customer retention
• Market coverage

Compensation

Salary: As per experience and market standards

Incentives: Performance-based incentive structure linked to sales achievement.