Area Sales Manager

About Zydus Wellness
Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products,
integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, Indias first zero-calorie
sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and
Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and
2,000 MSMEs.
With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing
integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four
manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed
on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO
Tarun Arora, serving customers in over 25 countries across three continents.
Get to know our organization Click on the below links
1. Company Website
2. Zydus Corporate Park
Area Sales Manager - GT
Functional Reporting: Zonal Sales Manager - GT
Administrative Reporting: Zonal Sales Manager - GT
Location: JPaubnalepur
1

Role Purpose: This position is responsible for achievement of distribution, displays & sales objectives
(Primary & Secondary) through effective management of sales officers, Area Sales Executives / other selling
& distribution resources within the values & parameters set by the company.
Key Accountabilities/ Responsibilities:
1. Financial:
Responsible for primary Sales & redistribution.
Understand and ensure profitable / sustained growth of business and strong orientation to commercial
terms, profitability calculations etc.
Look out for new products/packs from competition and any other competitor activity.
Continuously gather data on competitor pricing, sales, customers etc and analyse sales data and past
trends.
2. Customer:
Assure protection of Company interests by maintaining close and effective contact with customers,
regulatory agencies & vendors.
Strengthening the distribution network & infrastructure of RDS, C&FAs to increase the width and depth of
availability of all Zydus products including new sales channels.
Responsible for ensuring stocks levels as per company guidelines at distributor points
Assure protection of Company interests by maintaining close and effective contact with customers,
regulatory agencies & vendors.
3. Process:
Execution & monitoring market inputs.
Assure compliance with laws, regulations and policies.
Manage the Distribution of Zydus Wellness products supported by a team of Sales Officers and Area Sales
Executives who cater to the customers in these markets.
2

Assure management of the organization in such a way as to produce expected results and fulfil all other
accountabilities.
Assure safety and security of employees, property and corporate information.
Assure adherence to and pro-actively support of the Companys Quality Charter.
4. People:
Effective management of Sales Officers and Area Sales Executives for motivation, training & development &
productivity enhancement
Initiate, Plan and implement development for self and for his/ her direct reports.
Manage and develop his/her territory through a team of FOS, Sales Officers and Area Sales Executive. Key
Deliverables:
Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in
revenue, volume of orders, or number of new accounts.
Business Partners Acquisition and Retention: Identifying and acquiring new clients while maintaining and
strengthening relationships with existing clients in the industry.
Market Penetration and Expansion: Expanding the companys presence in the sector by targeting new
geographic areas, market segments, or product lines.
Customer Relationship Management: Building and nurturing strong relationships with key decision-makers
and influencers in the sector to drive repeat business and customer loyalty.
Product Knowledge and Promotion: Demonstrating a deep understanding of the companys products and
services, and effectively promoting these to meet the specific needs of the market.
Order Management and Coordination: Ensuring accurate order processing, timely delivery, and
coordination with the logistics and supply chain teams to meet customer expectations.
Key Interactions:
Branch Head
Zonal Sales Manager
Branch Commercial Manager
3

Branch Logistics Manager
Business Process Associate
HRBP
Branch Commercial Excellence Manager
Channel Business Partner (RDS)
Key Dimensions:
Team Manager
Educational Qualifications:
Graduate / MBA Preferred
Experience (Type & Nature):
Minimum 7 years of frontline work experience in retail sales with a record of over delivering on targets
consistently
Exposure / experience of DMS / SFA
Experience in FMCG if from outside of Zydus
Functional Competencies
Good Knowledge and understanding of General Trade Sales
Sound Knowledge of Sales Fundamentals
Having hands on experience in Sales Force Automation (SFA)
RDS Management including ROI
Behavioral Competencies:
Result Oriented
Analytical Ability
Takes Initiative
4

Negotiation & Problem Solving
Good written & Oral Communication
Achievement Orientation
Leading others
High Involvement
Coaching Others
The above list is not exhaustive and could evolve with changing needs and priorities of the company
5