Area Sales Manager

Role Summary

We are looking for a high-ownership business leader to drive end-to-end performance across a defined geography. The Area Manager will be responsible for delivering business results, building strong frontline teams, and ensuring consistent execution and customer experience across multiple stores in the defined geographies.

This role requires strong business acumen, people leadership at scale, and the ability to operate independently in a fast-paced, dynamic environment.

What You Will Own

Business Performance

• Deliver revenue, productivity, and profitability targets for the assigned stores in a cluster (12-15 stores)
• Drive performance through data-led reviews, insights, and action planning
• Identify local growth opportunities and execute market-specific initiatives
  
  

Operational Excellence

• Ensure consistent execution of operational standards and processes across locations
• Drive efficiency, compliance, and service quality
• Monitor key metrics and proactively resolve performance gaps

People Leadership

• Lead large, distributed frontline teams through strong performance management and coaching (50+ individuals)
• Build a high-performance culture focused on accountability and results
• Drive manpower productivity, capability development, and retention
  
  

Customer Experience

• Embed a customer-first culture across the area
• Track customer feedback and service indicators, and drive continuous improvement

Execution & Governance

• Manage multiple priorities and deliver outcomes within tight timelines
• Ensure strong governance through structured reviews, audits, and reporting
• Collaborate effectively with cross-functional teams to drive business initiatives
  
  

Education

• MBA / PGDM or B.E. / B.Tech from a Tier 1 institution.

Experience

• 310 years of experience in operations, sales, or business management roles
• Experience managing multiple locations, territories, or a distributed workforce
• Background in high-scale, consumer-facing industries preferred

Key Competencies

• P&L Ownership: Drives end-to-end performance of a geography/business unit with full accountability.
• Data-Driven Leadership: Uses analytics to inform decisions and unlock growth.
• Scale Management: Leads and develops large frontline teams (50–150) to deliver consistent results
• Execution Intensity: Translates strategy into disciplined, on-ground delivery under constraints.
• Structured Decision-Making: Applies rigorous problem-solving and strong business judgment.
• Stakeholder & Customer Alignment: Influences cross-functional partners while championing customer experience.
  
  

Why This Role

This is an opportunity to lead a large-scale operation, build high-impact teams, and drive measurable business outcomes while working in a fast-growing, performance-driven environment.