Area Sales Manager

About the Company

Bestsellers (Cochin) Private Limited is a leading distribution and retail partner in Kerala for premium international and Indian home appliance brands. With a strong presence in sales, distribution, and service, we are the authorized channel partner for Franke-Faber, known for its cutting-edge kitchen chimneys, cooktops, built-in ovens, and related modular kitchen solutions.

Position Overview

We are seeking a dynamic and result-oriented Area Sales Manager (ASM) to drive sales and expand our market presence for the Franke-Faber brand in the Kottayam, Pathanamthitta & Idukki regions. The ASM will be responsible for achieving revenue targets, managing channel partners, enhancing brand visibility, and ensuring market development through efficient execution of sales strategies.

Key Responsibilities

1. Sales Planning & Execution

• Develop and implement territory-wise monthly and quarterly sales plans.
• Achieve primary and secondary sales targets for all product categories under Franke-Faber.
• Monitor SKU-wise sales performance and ensure product availability across key locations.

2. Channel Management

• Identify, appoint, and manage channel partners, dealers, retailers, and kitchen studios.
• Build strong relationships with distributors, dealers, and retail counters to ensure long-term business success.
• Conduct regular channel partner reviews and resolve operational or commercial issues.

3. Retail Management

• Ensure retail counters are well-equipped with updated displays, demo units, and POP materials.
• Coordinate with retailers to run local promotional campaigns and improve footfall and conversions.
• Track and improve retail staff performance and provide necessary product and soft-skill training.

4. Business Development

• Expand the brand's presence by onboarding new dealers, architects, interior designers, and kitchen consultants.
• Explore institutional, builder, and project-based business opportunities.
• Analyse market trends and competitor activities to recommend strategic initiatives.

5. Team Collaboration

• Work closely with the in-house marketing, logistics, and service teams for seamless execution of sales strategies.
• Coordinate with the service team to address post-sales issues promptly and ensure customer satisfaction.

6. Reporting & MIS

• Maintain accurate and timely reports including sales performance, pipeline, stock status, and competitor analysis.
• Update CRM systems or Excel-based trackers with territory performance and activities.

Candidate Profile

Qualifications:

• Bachelors degree in any discipline (preferably in Business or Marketing).
• MBA/PGDM in Sales & Marketing is an added advantage.

Experience:

• 5 to 12 years of experience in field sales, preferably in home appliances, modular kitchen, consumer durables, or FMCG.
• Prior experience in managing dealers and retail counters is essential.

Skills:

• Strong communication, negotiation, and interpersonal skills.
• Problem-solving ability with a strategic and analytical mindset.
• Proficiency in MS Excel, Word, PowerPoint, and CRM tools.
• Language proficiency: Malayalam (mandatory), English, and Hindi (preferred).
• Four-wheeler and valid driving license preferred.

Key Performance Indicators (KPIs):

• Achievement of monthly/quarterly sales targets
• Increase in active dealer base
• Market share growth in assigned territory
• Retail counter performance and conversion rates
• New channel or business opportunities identified and converted