Area Sales Manager

Roles and Responsibilities :

• Manage a team of sales representatives to achieve monthly/quarterly targets in the assigned territory.
• Develop and execute strategies to increase secondary sales through general trade channels.
• Build strong relationships with distributors, wholesalers, and other stakeholders to drive business growth.
• Analyze market trends, competitor activity, and customer needs to identify opportunities for expansion.

Job Requirements :

• 13-21 years of experience in FMCG sales or related field.
• Proven track record in area sales management or channel sales.
• Strong understanding of distributor handling and secondary sales principles.
• Excellent team management skills with ability to motivate teams towards achieving goals.