Area Sales Manager

Key Roles & Responsibilities:

• Achieve sales and revenue targets for the assigned territory.
• Manage distributors, dealers, and retailers across the area.
• Drive primary and secondary sales through effective distribution.
• Expand market coverage and identify new business opportunities.
• Manage and monitor the sales team and field performance.
• Ensure implementation of schemes, promotions, and merchandising activities.
• Conduct regular market visits and monitor competitor activities.
• Ensure timely collections and maintain healthy distributor relationships.
• Prepare sales reports and provide regular market updates to management.

Preferred Experience: 9 years in FMCG sales, preferably with experience in General Trade / Distribution.