Area Sales Manager

Area Sales Manager - Merchant Credit

Location: Hyderabad, Chennai, Bhopal, Indore, Surat, Ahmedabad Industry: Fintech / NBFC / Banking

Job Summary

We are seeking a dynamic and results-driven Area Sales Manager (ASM) to lead merchant acquisition and credit sales in the assigned region. The role involves driving adoption of our fintech credit solutions among small & medium businesses (SMBs) and retail merchants. The ASM will manage a field sales team, achieve monthly acquisition & disbursement targets, and ensure seamless merchant onboarding for credit products.

Key Responsibilities

1. Team Management & Leadership

• Recruit, train, and manage a team of field sales executives/relationship officers.
• Drive daily performance, monitor productivity, and achieve business targets.
• Conduct regular team reviews, joint field visits, and on-ground coaching.
  

2. Merchant Acquisition & Engagement

• Identify and onboard SMB merchants, retailers, and local businesses for credit products.
• Build and manage relationships with merchant associations, channel partners, and local networks.
• Educate merchants on product features, interest rates, repayment cycles, and digital onboarding processes.
  

3. Sales & Target Achievement

• Achieve monthly merchant acquisition, credit disbursement, and revenue targets.
• Drive penetration of fintech credit products within the assigned territory.
  

Key Requirements

Education

• Graduate in Business/Commerce/Finance.
  
  

Experience

• 4-7 years of sales experience in fintech, NBFC, banking, merchant services, or similar domains.
• Minimum 2 years of experience managing field sales teams.
• Proven track record in merchant acquisition, credit product sales, SME lending, or related verticals.
  

Skills & Competencies

• Strong people management and team leadership skills.
• Excellent communication, negotiation, and relationship-building abilities.
• Comfortable using digital onboarding tools, mobile apps, and fintech platforms.
  

Key Highlights

• Opportunity to work in a high-growth fintech environment
  
• Performance-driven role with attractive incentives
  
• Strong career growth in merchant credit & MSME lending domain