Area Sales Manager

Duroflex is a leading sleep solutions company with overfive decades of experience and a presence across 3,000 retail locations inIndia and international markets. The company offers a premium range ofmattresses, pillows, and bed linen through its extensive dealer and distributornetwork, exclusive retail outlets, and online channels.

With a strong foundation in manufacturing,distribution, and retail, Duroflex continues to expand its market presence andstrengthen its position in the sleep solutions industry throughcustomer-centric innovation, robust channel partnerships, and operationalexcellence.

To drive primary and secondary sales,dealer/distributor business, retail sales, and market development across theassigned territory. The role involves strengthening channel partnerships,expanding market coverage, driving sales performance, and ensuring effectiveexecution of Duroflex's sales strategies and brand initiatives.

1. Achieve monthly sales and secondary sales targetsfor the assigned territory, ensuring consistent business growth.

2. Develop and maintain strong business relationshipswith dealers, distributors, retailers, and EBO/FOCO stores.

3. Drive regular dealer orders and generate marketdemand through systematic market visits and effective channel engagement.

4. Ensure product availability, visibility,merchandising, and display standards as per Duroflex guidelines.

5. Drive sales of key product categories and newlaunches, including Spine-X, Back Magic, Perfect Rest, Sleepyhead, and otherstrategic offerings.

6. Identify, appoint, and develop new dealers andretail partners to expand market coverage and business reach.

7. Monitor competitor activities, pricing, schemes,product launches, and market trends to identify business opportunities.

8. Ensure effective implementation of company schemes,promotions, and trade offers across the assigned territory.

9. Monitor distributor stock, billing, collections, andoutstanding payments to ensure healthy channel operations.

10. Track secondary sales and dealer-wise performance,identifying gaps and implementing corrective actions to achieve businesstargets.

11. Conduct regular market visits, maintain outletcoverage, and submit daily visit plans and market reports.

12. Ensure adherence to EBO/FOCO store standards,branding, and execution guidelines, wherever applicable.

13. Coordinate with internal teams for orderprocessing, stock availability, deliveries, claims, and resolution of dealerand customer issues.

14. Achieve defined productivity, outlet coverage,order conversion, and collection targets.

15. Maintain accurate dealer, distributor, and marketinformation in DMS/CRM and other company systems.

Experience: 69 years of relevant B2C fieldsales experience, preferably in consumer durables, retail, FMCG, furniture, orthe sleep solutions industry.

Sales Expertise: Hands-on experience across thecomplete sales cycle, including territory management, channel development,dealer/distributor management, secondary sales, and collections.

Education: Bachelor's or Master's degree inBusiness Administration or a relevant business-related discipline.

Core Competencies: Strong negotiation,relationship management, market development, sales planning, and teamcoordination skills.

Mobility: Willingness to undertake regular fieldvisits and manage business operations across the assigned territory.