Area Sales Manager

Key Responsibilities:

• Account Management: Maintain and strengthen relationships with existing customers, ensuring their ongoing satisfaction, understanding their needs, and providing tailored solutions.
• Market Research: Stay informed about industry trends, competitors, and emerging opportunities to provide strategic insights and guidance to the executive team.
• Negotiation and Sales: Negotiate contracts, pricing, and terms with customers and partners while delivering compelling sales presentations.
• Sales and Revenue Growth
• Drive sales by identifying and pursuing new business opportunities within the assigned territory.
• Meet and exceed sales targets through effective client engagement and negotiation.

Business Development

• Develop and implement strategies to expand the customer base and increase market presence.
• Identify and onboard potential clients by showcasing product value and building trust.
• Identify and pursue new business opportunities within the foodservice industry, with a focus on B2B sales.
• Customer Relationship Management
• Build and maintain strong relationships with existing and prospective clients to ensure repeat business and referrals.
• Act as a point of contact for customer queries, resolving issues promptly to ensure satisfaction.
• Market Analysis and Product Promotion
• Conduct market research to understand customer needs, market trends, and competitor activities.
• Promote products effectively by showcasing their benefits and features tailored to client requirements.
• Reporting and Coordination
• Maintain detailed records of sales activities, customer interactions, and follow-ups using CRM tools.
• Collaborate with internal teams such as marketing, logistics, and operations to ensure seamless service delivery.
• Run pre-Launch marketing initiatives for business generation by: - Coordinating with Marketing Team to identify suitable areas and tools to ensure visibility and generate enquiries. - Ensuring POP materials are in place as per Pre Sign off discussion.
• To complete sales administration and compliance by: - Managing and updating Lead Management System. - Meeting daily market visit norms. - Ensuring daily visit reports and funnel management - Validating KYC of the prospective channel partner and subsequent submission to HO to ensure sign off of MOU and Agreement.
• Develop, Execute and oversee a business strategy that prioritize growth and positive ratings.
• Responsible for Lead Management.
• Proven experience in sales, business development, or franchise acquisition, preferably in FMCG/Beverage or QSR sectors.
• Strong communication and interpersonal skills both verbal and written.
• Comfortable making high-volume cold calls and handling objections confidently.
• Strong follow-up skills and attention to detail.
• Self-motivated, target-driven, and able to work independently.
• Proficiency in CRM tools, MS Office, and email communication.
• Generate leads through cold calling, networking, online channels, and referrals.
• Present the franchise opportunity to potential partners with clarity and persuasion.
• Build and maintain strong relationships with potential franchisees.
• Achieve monthly and quarterly franchise acquisition targets.
• Provide accurate reports and forecasts to management.
• Work closely with the marketing team to support lead generation campaigns.