Area Sales Manager

Position: Area Sales Manager

Payroll: Bestsellers (Cochin) Private Limited

Brand: Edox, Max, Dekler

Location: Ernakulam Alappuzha (Kerala)

Reporting To: Sales Manager

Experience Required: 5-12 Years

Role Objective

To drive primary sales directly through dealers and key accounts, ensure timely payment realization, and strengthen relationships with kitchen studios, interior showrooms, and key project accounts across Ernakulam and Alappuzha markets, while expanding the presence of Edox, Max, Dekler brands.

Key Responsibilities

1. Primary Sales Dealer & Key Account Focus

• Drive primary sales directly to dealers and key accounts (no distributor handling).
• Achieve assigned monthly and annual sales targets.
• Ensure proper product availability, display, and visibility at dealer showrooms and key accounts.
• Promote Accessories range including Locks, Bathroom Accessories, and Premium Handles.

2. Dealer & Key Account Management

• Manage and grow business with authorized dealers, kitchen studios, interior showrooms, and large-format retail partners.
• Develop long-term relationships with key accounts, builders, and project customers.
• Identify and onboard new dealers / key accounts as per company guidelines.
• Conduct regular business reviews and joint planning with dealers.

3. Payment Realization & Credit Monitoring

• Ensure timely collection of payments from dealers and key accounts.
• Monitor outstanding balances, credit periods, and ageing.
• Coordinate with the Accounts team to resolve payment discrepancies.
• Maintain strict adherence to company credit and collection policies.

4. Market Development – Ernakulam & Alappuzha

• Plan and execute systematic market coverage across assigned territories.

• Identify new projects, villas, apartments, kitchen studios, and interior firms.

• Track competitor activities including pricing, schemes, and new product introductions.
• Provide regular market intelligence and business insights to management.

5. Product Promotion & Brand Activation

• Execute product demonstrations, dealer meets, and promotional campaigns.
• Train dealer staff and installers on product features and installation guidelines.
• Ensure correct implementation of branding, POS materials, and display standards.

6. Reporting & Coordination

• Submit daily market visit reports, sales updates, and payment status reports.
• Coordinate with internal teams such as logistics, service, and accounts for smooth order execution and customer satisfaction.
• Maintain updated customer and key account records.

Desired Candidate Profile Experience:

• 5–12 years of experience in Building Materials, Kitchen Accessories, Hardware, Modular Kitchen Components, or Interior Products.

Skills & Competencies:

• Strong dealer and key account handling skills
• Excellent negotiation and payment follow-up capability
• Good understanding of project and interior market dynamics
• Strong communication and relationship management skills
• Proficiency in basic sales reporting and MS Excel

Personal Attributes:

• Target-driven and self-motivated
• Strong ownership of territory and accounts
• Willingness to travel extensively within Ernakulam– Alappuzha

Educational Qualification

• Any Graduate

Compensation & Benefits

• Industry-competitive salary
• Performance-linked incentives
• Travel allowance and statutory benefits as per company policy