Area Sales Manager

Role & responsibilities

Strategic

• Execute the 3 year rolling Sales Plan and Business Targets based on Product Segment and Geographical segment.
• Assist the Territory Sales Manager in Channel Partner Development and Retention for Dealer and Distribution
• Signage / Display / Branding of Lafit at Retail Outlets - Dynamic

Market Development:

• Identify and target new business opportunities within the state.
• Expand the customer base by developing relationships with key industry players
• Ensure effective coverage and penetration of the market by the sales team.

Operational

• Manage the sales operations within the allocated markets / Area, including pricing, contract negotiations, and order processing.
• Ensure accurate and timely reporting of sales activities, results, and forecasts.
• Coordinate with other departments, such as marketing, supply chain, and finance, to ensure seamless operations.
• Ensure Monitoring of Sales Targets and proactive steps to ensure achievement of the same.
• Proactive identification of slow and Non Moving inventory and timely liquidation to ensure minimum working capital blockage
• Ensure Timely and accurate responding to leads / enquiries (from all sources) by the entire Sales Team
• Control and manage selling and distribution overheads
• Liaise with Marketing Team for effective value creation from Marketing spends
• Ensure average collection cycle of 30-45 days from Sales date
• Adhere to the Customer Credit evaluation process.
• Deliver regular Sales Training and Product Training (Own Staff)
• Deliver regular Product Awareness and Training ( Channel Partner)

Customer Relationship Management:

• Build and maintain strong relationships with key customers, ensuring high levels of customer satisfaction.
• Resolve customer issues and concerns in a timely and effective manner.

Industry Expertise:

• Stay abreast of the latest industry trends and technological advancements in lighting.
• Collaborate with the product development team to ensure our lighting solutions meet market demands and client expectations.