Area Sales Manager

Area Sales Manager (ASM) – Bath Fittings

Location: Chennai, Tamil Nadu

Department: Sales & Business Development

Position: Area Sales Manager (ASM)

Employment Type: On Company Payroll

Budget: Up to ₹50,000 per month

Industry: Bath Fittings / Sanitaryware / Building Materials

About the Role

We are looking for an experienced and result-oriented Area Sales Manager (ASM) to manage and expand our business in the Chennai market and surrounding territories. The ideal candidate should have strong experience in bath fittings/sanitaryware sales, excellent market knowledge, and proven expertise in dealer/distributor management, team coordination, market development, and achievement of sales targets.

Key Responsibilities

• Develop and execute sales strategies for Chennai and assigned surrounding territories.
• Achieve assigned sales, collection, market development, and business growth targets.
• Appoint, develop, and maintain strong relationships with dealers, distributors, retailers, and channel partners.
• Identify new business opportunities and expand the company's distribution network.
• Manage and strengthen existing dealer and distributor relationships to ensure consistent business.
• Conduct regular market visits to understand market trends, competitor activities, pricing, schemes, and customer requirements.
• Develop relationships with plumbers, contractors, architects, builders, and other key influencers.
• Plan and execute dealer meets, plumber meets, retailer meets, product demonstrations, and promotional activities.
• Ensure effective brand promotion, product visibility, merchandising, and display across the assigned territory.
• Guide and coordinate with Sales Executives/field sales team members to improve market coverage and productivity.
• Monitor daily/weekly sales performance and ensure effective territory coverage.
• Provide regular sales, market, competitor, collection, and business development reports to management.
• Coordinate with internal teams for order processing, dispatch, customer service, and collection-related matters.
• Handle channel partner issues and ensure timely resolution of market-related concerns.
• Monitor outstanding payments and support the team in achieving collection targets.

Mandatory Requirements

• Minimum 4–7 years of relevant sales experience, preferably in the Bath Fittings / Sanitaryware industry.
• Bath fittings industry experience is strongly preferred/mandatory.
• Strong knowledge of bath fittings products, market dynamics, and channel sales.
• Proven experience in dealer/distributor development and territory management.
• Experience in handling or guiding a field sales team will be an added advantage.
• Good knowledge of the Chennai market and surrounding areas.
• Knowledge of Tamil is mandatory, along with working knowledge of English/Hindi.
• Strong leadership, negotiation, communication, and relationship management skills.
• Willingness to undertake extensive market travel.
• Strong target orientation and ability to independently manage the assigned territory.

Key Competencies

• Area & Territory Management
• Dealer & Distributor Management
• Channel Sales
• Team Handling & Leadership
• Market Development
• Bath Fittings Product Knowledge
• Brand Promotion
• Plumber & Influencer Engagement
• Sales & Collection Management
• Competitor Analysis
• Negotiation & Relationship Management
• Target Achievement

Compensation

Salary: Up to ₹50,000 per month, depending on relevant experience, market exposure, leadership capabilities, and suitability.

Ideal Candidate

A strong field sales professional with proven bath fittings/sanitaryware experience, excellent Chennai market knowledge, established dealer/distributor relationships, and the ability to lead the sales team and drive sustainable territory growth.