Area Sales Manager

Roles & Responsibilities

1. Strategic Growth & B2B Distribution Channels

• Business Strategy Development: Formulate and execute short- and long-term sales strategies to increase market share for laboratory equipment and consumables across Rajasthan.
• Sub-Dealer Network Development: Build, nurture, and manage a robust network of Tier-2 sub-dealers and local stockists across Rajasthan. Leverage these secondary channels to drive high-volume, rapid sales of daily laboratory consumables & fast-moving laboratory equipment.
• Territory Expansion: Drive geographical expansion into high-potential industrial and academic hubs, with immediate, targeted focus on building a robust footprint in Bhiwadi (pharma/industrial cluster), Jaipur and Jodhpur (academic, healthcare, and research institutes).
• Opportunity Identification: Continuously analyse market trends to identify new business avenues, upcoming lab projects, government funding setups, and emerging customer requirements.

2. Team Capability Building & Sales Operations

• Sales Force Training: Mentor, coach, and train the field sales force on product knowledge, technical application, pitching strategies, and relationship management.
• Sales Process Implementation: Establish and standardize structured business processes for the sales departmentincluding daily call reporting, pipeline management, structured follow-ups, and quotation workflowsto ensure efficiency and data-driven tracking.

3. Supply Chain Planning & Target Fulfilment

• Accurate Sales Forecasting: Provide accurate, data-backed monthly and quarterly sales forecasts.
• Target Fulfilment: Direct and achieve brand-wise and segment-wise sales targets in alignment with partner brand expectations.
• Focus Product Promotion: Lead targeted marketing and promotional campaigns for strategic "focus products" to capture market share from competitors and maximize high-margin sales.
• Principal Brand Partnerships: Identify and onboard premium new manufacturing brands to enrich Agarwal Brothers' distribution portfolio, establishing the company as a preferred distributor in the region.

4. Marketing Initiatives & High-Value Client Acquisition

• Key Value Accounts (KVAs): Collaborate with management each year to identify a targeted list of high-potential, strategic Key Value Accounts. Own the end-to-end development of these accounts to unlock long-term, high-volume revenue.
• Annual Marketing Planning: Plan, schedule, and execute targeted marketing activities and product promotion campaigns strictly within the allocated annual marketing budget.
• Technical Presentations & Seminars: Product demonstrations and technical presentations at events to maximize brand visibility, generate high-quality sales leads, and engage both end-users and partner brands.Role & responsibilities

Preferred candidate profile

An engineering or STEM field graduate with experience of field sales, channel sales & business development.