Area Sales Manager

We are looking for a Area Sales Manager - Solar Modules.

Area Sales Manager - Solar Modules

Locations : Chennai, Hyderabad, Siliguri, Pune, Indore, Gwalior, Nashik

Department: Sales & Marketing

Compensation: Competitive salary as per industry standards, plus performance-linked incentives

About the Organization

Largest solar manufacturing arm, one of India's leading renewable energy platforms manufactures and sells high-efficiency DCR solar cells and modules (n-type TOPCon technology) and is among India's largest solar PV module manufacturers, with large-scale DCR cell and module capacity.

Role Purpose

The Area Sales Manager will be responsible for driving module sales, expanding the channel network, and developing the distributor network in the assigned territory. The role focuses on revenue generation, market penetration, partner development and distributor relationship management.

Key Responsibilities

Distributor Appointment

• Identify, evaluate, pitch and appoint new distributors in the assigned territory
• Activate newly appointed distributors and ramp them to productivity quickly Distributor Management & Sales
• Achieve monthly, quarterly and annual sales targets for solar modules
• Drive primary and secondary sales through the distributor network
• Ensure distributor productivity, stock planning and repeat business.

Market Development - Rooftop Segment

• Develop relationships with Distributor linked-EPC contractors, project developers and C&I rooftop clients
• Identify large project opportunities and support techno-commercial discussions Channel Governance & Forecasting
• Manage distributor agreements and channel-conflict resolution
• Maintain sales forecasting and demand planning for the territory

Market Intelligence

• Track competitor pricing, product positioning and channel schemes
• Provide market feedback on demand trends and new opportunities

Cross-Functional Coordination

• Coordinate with technical support, supply chain & logistics, finance (collections & credit limits) and marketing Sales Operations & Reporting.

Sales Operations & Reporting

• Support with data for MIS reports
• Monitor inventory movement and demand planning.

Candidate Requirements

Educational Qualifications

• Graduate in any discipline (required)
• Engineering (Diploma / B. Tech) or MBA / PGDM in Sales / Marketing preferred

Experience & Skills

• Minimum 3 years of experience in channel / distribution sales in solar.
• Solar product knowledge (modules, kW sizing, net metering, subsidy schemes)
• Proven track record of appointing and managing distributors
• Good communication and negotiation skills
• Strong local market network and deep territory knowledge
• Local language fluency
• Working knowledge of MS Excel preferred.