Area Sales Manager
Candico India Limited · Saharanpur · onsite · Posted 37d ago
About a minute. You'll make an account on the way through.
About this role
AREA SALES MANAGER
Job Role
The Area Sales Manager will be responsible for developing the assigned Territory, Managing Sales Officers (SOs) and Area Distributors (ADs), Driving secondary sales, developing productive A-Class Retail Outlets, and Ensuring Effective Market Execution for Candico Wellness products
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Key Responsibilities
Sales & Target Achievement
- Drive achievement of monthly secondary sales targets.
- Monitor daily, weekly, and monthly sales performance.
- Identify sales gaps and take corrective action.
Sales Team Management
- Recruit, develop and supervise Sales Officers.
- Ensure effective deployment, market coverage and productivity of the sales team.
- Coach SOs on outlet selection, product presentation and retailer conversion.
Distributor Management
- Appoint and develop Area Distributors as per the approved business plan.
- Monitor distributor sales, retail servicing and market performance.
- Ensure regular re-servicing of outlets and achievement of distributor targets.
Territory & Retail Development
- Identify and develop productive A-Class retail outlets.
- Prepare and monitor market coverage plans.
- Build systematic coverage across assigned HQ and up-country markets.
Field Execution
- Conduct regular joint market visits with Sales Officers.
- Monitor product availability, visibility, merchandising, POP material and sampling. Improve outlet selection, selling skills and field productivity.
Candidate Profile
- Strong FMCG sales experience.
- Experience in distributor appointment and management.
- Experience in field sales team management.
- Good knowledge of A/A+ retail outlets, territory mapping, secondary sales and outlet productivity.
- Ability to build a sales team and deliver planned business targets.
Field Requirement
This is a field-intensive role. During the initial six months, the Area Manager is expected to devote maximum time to market working to establish distribution, develop A-Class outlets, guide Sales Officers to stabilize sales.
Key Accountabilities
II Field Force Productivity |I Outlet Quality I| Distributor Performance I| Secondary Sales Achievement I| Market Execution & Control
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