Area Sales Manager

Area Sales Manager - Solar ModulesScan here to Register

Also referred to internally as: Solar Champion - Solar Modules

Department: Sales Marketing

 

About Avaada Electro

Avaada Electro is the solar manufacturing arm of the Avaada Group, one of India's leading renewable energy platforms. Avaada Electro manufactures and sells high-efficiency DCR solar cells and modules (n-type TOPCon technology) and is among India's largest solar PV module manufacturers, with large-scale DCR cell and module capacity

Role Purpose

The Area Sales Manager will be responsible for driving module sales, expanding the channel network, and developing the distributor network in the assigned territory. The role focuses on revenue generation, market penetration, partner development and distributor relationship management.

 

Key Responsibilities

 

Distributor Appointment

Identify, evaluate, pitch and appoint new distributors in the assigned territory

Activate newly appointed distributors and ramp them to productivity quickly

Distributor Management Sales

Achieve monthly, quarterly and annual sales targets for solar modules

Drive primary and secondary sales through the distributor network

Ensure distributor productivity, stock planning and repeat business

Market Development - Rooftop Segment

Develop relationships with Distributor linked-EPC contractors, project developers and CI rooftop clients

Identify large project opportunities and support techno-commercial discussions

Channel Governance Forecasting

Manage distributor agreements and channel-conflict resolution

Maintain sales forecasting and demand planning for the territory

Market Intelligence

Track competitor pricing, product positioning and channel schemes

Provide market feedback on demand trends and new opportunities

Cross-Functional Coordination

Coordinate with technical support, supply chain logistics, finance (collections credit limits) and marketing

Sales Operations Reporting

Support with data for MIS reports

Monitor inventory movement and demand planning

Candidate Requirements

 

Educational Qualifications

Graduate in any discipline (required)

Engineering (Diploma / B. Tech) or MBA / PGDM in Sales / Marketing preferred

 

Experience Skills

Minimum 3 years of experience in channel / distribution sales in solar or related industry (e.g. electrical goods, inverter / battery, etc.)

Solar product knowledge (modules, kW sizing, net metering, subsidy schemes)

Proven track record of appointing and managing distributors

Good communication and negotiation skills

Strong local market network and deep territory knowledge

Local language fluency

Working knowledge of MS Excel preferred