Area Sales Manager

The Area Sales Manager will be responsible for creating distribution channel by appointing Super Stockiest/Distributors/ Driving sales growth, achieving revenue and distribution targets, developing the market, and managing relationships with customers and channel partners within the assigned territory. The role involves leading sales activities, monitoring market trends, managing the sales team, and ensuring strong product visibility and market penetration.

Key Responsibilities

• Achieve monthly, quarterly, and annual sales and revenue targets for the assigned territory.
• Develop and execute area-wise sales strategies and business plans.
• Identify new business opportunities and expand the customer and distribution network.
• Manage and strengthen relationships with distributors, dealers, retailers, institutional customers, and key accounts.
• Lead, motivate, and monitor the performance of the sales team.
• Set sales targets for team members and ensure timely achievement.
• Conduct regular market visits to assess sales performance, competitor activities, pricing, and customer feedback.
• Ensure adequate product availability, distribution, and market coverage.
• Monitor primary and secondary sales and prepare regular sales reports.
• Implement company marketing and promotional activities effectively within the assigned territory.
• Track competitor products, pricing, schemes, and market developments and provide actionable feedback to management.
• Ensure timely collection of outstanding payments and maintain healthy receivables.
• Resolve customer and channel-partner issues promptly.
• Coordinate with internal teams such as marketing, supply chain, finance, and customer service to ensure smooth business operations.
• Ensure compliance with company policies, sales processes, and reporting requirements.

Key Performance Indicators (KPIs)

• Achievement of sales and revenue targets.
• Territory growth and market share.
• New customer/dealer/distributor acquisition.
• Distribution and market coverage.
• Primary vs. secondary sales performance.
• Collection efficiency and outstanding receivables.
• Sales team productivity and target achievement.
• Customer retention and satisfaction.
• Effectiveness of promotional activities.