Area Sales Manager

Role & responsibilities

1. State Sales Management

• Take complete ownership of sales activities across Tamil Nadu.
• Develop and execute a sales strategy to achieve state-level sales targets.
• Identify new markets, territories and business opportunities.
• Prepare and implement monthly and quarterly sales plans.
• Monitor market trends, competitor activities and pricing.

2. Dealer & Channel Development

• Identify and appoint new dealers, distributors and sub-dealers.
• Develop and maintain strong relationships with existing channel partners.
• Expand the company's dealer network across Tamil Nadu.
• Regularly visit dealers and understand their requirements.
• Ensure effective product presentation, availability and market penetration.
• Develop long-term business relationships with key channel partners.

3. Market Development

• Conduct extensive market visits across the assigned territory.
• Identify potential dealers, builders, contractors, architects and project customers.
• Explore new business opportunities in both existing and untapped markets.
• Develop the company's presence in key Tamil Nadu markets.
• Generate leads and convert them into business opportunities.

4. Customer & Project Sales

• Handle enquiries from customers, builders, contractors and project clients.
• Conduct customer meetings and product presentations.
• Understand customer requirements and recommend suitable products.
• Coordinate with the internal team for quotations, order processing and delivery.
• Follow up on enquiries until successful conversion.

5. Sales Target & Performance

• Achieve monthly, quarterly and annual sales targets.
• Maintain a healthy sales pipeline.
• Track enquiries, leads, conversions and pending orders.
• Submit regular sales and market reports to management.
• Take corrective action whenever sales performance is below target.

6. Competitor & Market Intelligence

• Monitor competitor products, pricing, schemes and dealer networks.
• Gather market feedback and provide actionable insights to management.
• Identify changes in customer preferences and market demand.
• Keep management updated about opportunities and challenges in Tamil Nadu.

7. Independent Territory Management

• Independently plan daily and weekly market visits.
• Manage the complete territory without depending on a supporting sales team.
• Maintain regular communication with Head Office and management.
• Ensure timely follow-up of all leads, enquiries and business opportunities.
• Maintain accurate CRM and sales records.

Primary Markets:

The candidate will primarily focus on:

• Coimbatore
• Erode
• Tirupur
• Salem
• Pollachi
• Palani
• Namakkal
• Madurai

The candidate may also be required to travel to other locations across Tamil Nadu based on business requirements.

Preferred candidate profile

We are looking for a smart, confident, self-driven and highly result-oriented sales professional who can independently build the Tamil Nadu market.

Required Skills

• Strong sales and business development skills.
• Excellent communication and negotiation skills.
• Ability to independently develop a territory.
• Strong dealer/channel development capability.
• Good knowledge of the Tamil Nadu market.
• Willingness to travel extensively across Tamil Nadu.
• Ability to generate leads and convert them into sales.
• Strong customer relationship management skills.
• Target-oriented and commercially focused.
• Ability to work independently with minimum supervision.
• Good reporting and follow-up skills.
• Valid driving licence and willingness to travel.

Preferred Industry Experience

Candidates with experience in the following industries will be preferred:

• Roofing materials
• Tiles / Building materials
• Construction materials
• Cement
• Steel
• Sanitaryware
• Hardware
• PEB / Construction
• Other building and infrastructure products

Candidates with an established dealer/distributor network in Tamil Nadu will have an added advantage.

Experience

510 years of relevant sales experience preferred.

Candidates with strong experience in Tamil Nadu territory sales and dealer/channel development may also be considered based on their profile.

Language Requirements

• Tamil – Mandatory
• English – Preferred