Area Sales Manager

Responsibilities:

• Lead and oversee the sales force, store network, and field team assigned to the specific territory.
• Execute strategies to meet monthly installation targets through active store activation and broad market coverage.
• Expand the General Trade portfolio by pinpointing growth opportunities and boosting store-level productivity.
• Manage the recruitment, training, and daily activities of promoters and sales executives across the region.
• Monitor and analyze field performance data, including visit frequency, lead generation, conversion rates, and sales figures.
• Foster enduring relationships with retailers while identifying market trends and ensuring consistent operational execution.

Requirements:

• Possess a minimum of three years of professional experience in field sales, General Trade, FMCG, consumer durables, or retail sectors.
• Demonstrate a verified history of meeting sales targets and effectively managing field-based teams.
• Exhibit excellent communication, negotiation, analytical, and execution capabilities.
• Show a strong willingness and ability to travel extensively to cover the assigned territory.

Benefits

Competitive salary + performance incentives.

High ownership and direct impact on business growth.

Opportunity to build and scale DrinkPrime's General Trade business.