Area Sales Manager

Job Description Area Sales Manager (Generators)

Role Summary:
Responsible for driving sales, building dealer/customer relationships, achieving targets, and expanding market presence for generators in the assigned region.

Key Responsibilities:

• Achieve monthly and annual sales targets.
  
• Identify new customers, dealers, and project opportunities.
  
• Manage enquiries, quotations, and techno-commercial negotiations.
  
• Develop strong relationships with contractors, consultants, and OEMs.
  
• Monitor market trends, competitor activities, and pricing.
  
• Coordinate with production, service, and logistics teams for timely delivery.
  
• Visit customer sites for follow-ups and sales closure.
  
• Prepare sales reports, forecasts, and MIS updates.
  
• Ensure payment collection and credit control.
  
• Represent the company in exhibitions, meetings, and presentations.
  

Qualifications:

• Graduate (Electrical/Mechanical preferred) or MBA in Sales/Marketing.
• Strong communication, negotiation, and relationship-building skills.