Area Sales Manager

Job Title: (ASM/RSM)
Industry: Edible Oil / FMCG
Department: Sales & Distribution
Job Location: Panchkula

Territory: North India

Key Responsibilities

• Achieve monthly, quarterly, and annual primary and secondary sales targets.
• Develop and implement territory-wise sales and distribution plans.
• Manage distributors, super stockists, wholesalers, retailers, and key accounts.
• Expand the distribution network and retail outlet coverage in the assigned territory.
• Increase numeric distribution and ensure availability of all key SKUs.
• Drive sales of different edible oil categories such as mustard oil, soybean oil, sunflower oil, groundnut oil, rice bran oil, palm olein, and blended oils, depending on the company's portfolio.
• Ensure effective implementation of company schemes, promotions, trade offers, and visibility activities.
• Conduct regular market visits to monitor:
• Product availability
• Retailer orders
• Competitor pricing
• Competitor schemes
• Market demand
• Product visibility
• Retailer feedback
• Manage and motivate Sales Officers, Territory Sales Representatives, and other frontline sales staff.
• Prepare beat plans, route plans, and ensure effective market coverage.
• Monitor distributor stock levels and ensure optimum inventory and stock rotation.
• Minimize expiry, leakage, damages, returns, and other stock-related losses.
• Monitor distributor outstanding and ensure timely collection as per company credit policy.
• Identify new distributors, wholesalers, retailers, and institutional customers.
• Develop business in general trade, modern trade, wholesale, HORECA, and institutional segments, wherever applicable.
• Track competitor brands, market prices, pack sizes, schemes, promotions, and new product launches.
• Provide regular market intelligence and competitor feedback to management.
• Coordinate with supply chain/logistics teams to ensure timely product availability.
• Ensure proper execution of new product launches and promotional campaigns.
• Maintain accurate sales reports, distributor data, outlet coverage, and other MIS.

Ensure compliance with company policies, sales processes, and commercial controls