Area Sales Manager

Target Coverage Territories: Bhind, Morena, Sheopur, Gwalior, Datia, Shivpuri, Ashoknagar, Vidisha, Bhopal, Rajgarh, Sehore, Hoshangabad (Narmadapuram), and Harda

Meenakshi Detergent is a leading detergent manufacturer based in Jabalpur, Madhya Pradesh. Known for our high-quality household cleaning products, our flagship brand, Rolly Detergent, is trusted across households for exceptional stain removal and care. As we expand our footprint across the state, we are seeking a dynamic and target-driven Area Sales Manager to lead and scale our FMCG distribution network across Madhya Pradesh.

Job Summary

We are looking for an experienced and result-oriented Area Sales Manager to drive sales growth, expand our dealer/distributor network, and manage sales operations across MP. The ideal candidate will have strong experience in FMCG sales, distributor management, and team leadership.

Key Responsibilities

• Market Expansion & Sales Growth: Primary responsibility for driving sales volume and market coverage for Rolly Detergent across assigned territories in Madhya Pradesh.
  
• Distributor & Retail Network Management: Identify, appoint, and manage distributors, super stockists, and key retail accounts across various towns and districts.
  
• Team Management: Lead, mentor, and track the daily performance of field sales executives to meet regional sales targets.
  
• Secondary Sales & Beat Planning: Design efficient beat routes for the sales team and ensure high secondary sales conversion at retail levels.
  
• Market Intelligence & Strategy: Monitor competitor activities, price trends, and promotional strategies in the detergent and home care sector; provide regular insights to management.
  
• Stock & Inventory Control: Ensure proper stock availability, order processing, and timely collections from distributors.
  

Key Requirements & Qualifications

• Experience: 10 to 15 years of proven sales experience in FMCG (preferably in soaps, detergents, home care, or personal care products).
  
• Territory Knowledge: In-depth understanding of the FMCG distribution landscape and geography across Madhya Pradesh.
  
• Skills: Excellent negotiation, communication, and team management capabilities.
  
• Education: Graduate degree in any discipline (MBA/PGDM in Marketing is a plus).
  
• Travel: Willingness to travel extensively across Madhya Pradesh as per business needs.
  

What We Offer

• Competitive fixed monthly salary (25,000 35,000) based on experience.
  
• Lucrative target-linked performance incentives.
  
• Opportunities for rapid professional growth within a fast-expanding regional manufacturing brand.