Area Sales Manager

Role & responsibilities

• Role: Area Sales Manager (ASM)
• Department: Sales and Business Development
• Reports To: Regional Sales Manager (RSM) or Zonal Head
• Core Goal: Grow market share, increase revenue, and manage channel partners in an assigned territory.

Key Responsibilities

• Target Achievement: Meet or exceed monthly, quarterly, and yearly primary and secondary sales targets.
• Channel & Distributor Management: Appoint new distributors, expand the retail network, and maintain strong trade relationships.
• Team Leadership: Mentor, train, and track the daily performance of field sales officers or executives.
• Market Analysis: Monitor competitor pricing, product launches, and local market trends.
• Operations & Reporting: Coordinate with the head office for inventory, billing, and timely payment collections.