Area Sales Manager

Role & responsibilities

Drive RTM and sales plans to achieve monthly, quarterly, and annual targets within defined budgets

• Lead demand forecasting and analyze sales performance to identify growth opportunities and gaps

• Execute new product launches and sales development initiatives aligned with business priorities
• Manage distributor lifecycle and expand chemist/pharmacy coverage to strengthen distribution
• Drive trade schemes, customer engagement, and channel activation for business growth
• Ensure commercial discipline including credit control, stock management, and billing hygiene (SFA/DMS)
• Collaborate with Supply Chain, Trade Marketing, and other cross-functional teams for seamless execution
• Track competitor activity and provide actionable market insights to drive strategy
• Lead, develop, and manage field teams to deliver performance and capability enhancement

Preferred candidate profile

• 8-15 years of experience in OTC/Pharma/FMCG sales, with strong exposure to distribution-led models

• Preferred background from chemist-driven organizations

• FMCG candidates with strong distribution and channel management experience may also be considered

• MBA/PGDM in Marketing/Sales/ or other.