Area Sales Manager

• Drive achievement of primary and secondary sales targets for the assigned area
• Manage and develop a team of Sales Officers / Sales Executives
• Appoint, monitor, and support distributors to ensure optimal stock levels and coverage
• Expand numeric and weighted distribution across General Trade outlets
• Ensure effective execution of trade schemes, promotions, and visibility initiatives
• Conduct regular market visits to review team performance and market conditions
• Monitor competitor activities, pricing, and market trends and take corrective actions
• Ensure timely collections and maintain healthy receivables
• Track sales performance, stock levels, and secondary sales through DMS/SFA tools
• Identify new business opportunities, including new towns, outlets, and channels
• Ensure compliance with company policies, systems, and processesRole & responsibilities

Preferred candidate profile