Area Sales Manager

Job Purpose

Area Sales Manager will be responsible for driving sales, expanding market presence, and managing relationships with MBO partners within the assigned territory. The role involves achieving sales targets, ensuring product availability, monitoring secondary sales, and supporting distributors and retailers.

Key Roles & Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the assigned territory.
• Manage and develop business through Multi-Brand Outlets (MBOs).
• Drive primary and secondary sales through effective distributor and retailer management.
• Ensure proper product availability, stock levels, and timely replenishment at outlets.
• Regularly visit MBOs to maintain strong relationships with owners and store teams.
• Identify new MBOs and business opportunities to expand market coverage.
• Monitor competitor activities, pricing, promotions, and market trends.
• Coordinate with distributors to ensure smooth order execution and collections.
• Ensure proper brand visibility, merchandising, and display standards at MBOs.
• Analyze sales performance and take corrective actions to improve productivity.
• Prepare and share daily/weekly/monthly sales reports and market updates with the reporting manager.
• Support new product launches and promotional activities in the assigned market.