Area Sales Manager

Role & responsibilities

• Identify and develop new school/institutional customers across Maharashtra.
• Meet school management, trustees, principals, purchase teams and decision-makers.
• Generate business for school uniforms, school shoes and related products.
• Develop and maintain a strong pipeline of schools and institutional customers.
• Conduct regular market visits and identify new business opportunities.
• Understand customer requirements and coordinate for samples, quotations and product development.
• Generate quotations, negotiate commercial terms and close orders.
• Build long-term relationships with schools and institutional buyers.
• Follow up on enquiries, quotations, samples and orders until closure.
• Coordinate with Merchandising, Production, Operations and HO teams for order execution.
• Track competitor activities, pricing and market trends.
• Achieve monthly and annual sales and new customer acquisition targets.
• Maintain regular sales reports, customer database and sales pipeline.
• Ensure timely collection and payment follow-up from customers.
• Travel extensively within Maharashtra as required.

Preferred candidate profile

• Minimum 2 years of experience in B2B / Institutional / Corporate Sales.
• Candidates with experience in School Uniform, School Shoes, Footwear, Institutional Sales will be preferred.
• Existing contacts with schools, school groups, educational institutions, distributors or dealers will be an advantage.
• Strong ability to generate new business and close institutional orders.
• Good negotiation, communication and presentation skills.
• Target-oriented and comfortable with extensive field travel.
• Ability to independently manage a territory and develop new accounts.
• Good knowledge of the Maharashtra market.
• Knowledge of school uniform and footwear products will be an added advantage.
• Must be willing to travel extensively across Maharashtra.
• Language: Marathi and Hindi preferred; English communication skills required.