Area Sales Manager

Role & responsibilities:

• Develop and expand the dealer and distributor network within the assigned territory.
• Identify and onboard new dealers, distributors, retailers, and business partners.
• Build and maintain strong relationships with existing dealers and distributors.
• Conduct regular market visits to understand market trends, competitor activities and customer requirements.
• Generate new business opportunities through market mapping, references, dealer networks and direct sales efforts.
• Identify and develop project leads from builders, contractors, architects, interior designers and other relevant stakeholders.
• Achieve monthly and quarterly sales targets through effective territory planning and business development.
• Manage the complete sales cycle from lead generation and product presentation to order closure and payment follow-up.
• Ensure regular follow-up with dealers and customers to maximize repeat business and improve sales volumes.
• Monitor competitor pricing, products, schemes and market activities and share relevant market intelligence with management.
• Coordinate with internal teams for order processing, dispatch, customer service and payment collection.
• Support product promotion and ensure proper product visibility in the assigned market.
• Maintain accurate records of market visits, leads, dealer development, sales, and business opportunities.
• Identify potential market gaps and recommend strategies for increasing market penetration.
• Travel extensively within the assigned territory and maintain strong on-ground market connectivity.

Preferred candidate profile

Candidates with experience in flooring, building materials, interior products, plywood, laminates, tiles, sanitary-ware, paints or related industries will be preferred.

Candidate Profile:

• Strong local market knowledge and established dealer/distributor relationships.
• Proven experience in field sales and business development.
• Strong communication, negotiation and relationship-management skills.
• Ability to generate new dealers, distributors and project leads.
• Target-oriented approach with strong business-generation capability.
• Willingness to undertake regular market visits.
• Candidates with strong market connectivity and the ability to contribute to business growth from the initial months will be highly preferred.