Area Sales Manager

Area Sales Manager KRA & KPI

Brand: KKCL – Jr. Killer

No.

KRA & KPI

Weightage

1

Sales Target: Achieve weekly, monthly and yearly sales targets.

25%

2

Store Productivity: Improve ROS, SPD, SPSF, GOLV and overall store performance.

25%

3

Team Handling: Manage TLs and Store Managers and ensure team performance.

5%

4

Competition Mapping: Track competitor pricing, offers, products and market activities.

20%

5

Product & Staff Feedback: Share product, customer and staff feedback with management.

10%

6

Team Relations: Maintain good coordination with internal and external teams.

5%

7

Customer Understanding: Understand customer behaviour and market requirements.

2.5%

8

New Ideas & R&R: Implement new sales ideas and motivate the team through recognition.

2.5%

9

Market Visits: Conduct regular store visits and share feedback/action points.

5%

Total

100%

Job Description – Area Sales Manager

• Achieve sales targets for the assigned area.
• Manage and guide Store Managers and Team Leaders.
• Improve store productivity and key sales KPIs.
• Monitor competition, pricing, offers and market activities.
• Conduct regular store and market visits.
• Understand customer needs and share market feedback.
• Ensure proper execution of company policies and processes.
• Identify new ideas to increase sales and store performance.
• Maintain good coordination with internal and external teams.
• Review store performance and take corrective actions where required.

Requirement

Qualification- Minimum Graduate
Experience - 6 to 10 years