Area Sales Manager

We are looking for a dynamic and results-oriented Area Sales Manager to drive sales growth, distribution expansion, and market development for our Beauty & Personal Care product portfolio.

The ideal candidate will have strong experience in FMCG, cosmetics, skincare, haircare, personal care, or related industries, with proven expertise in distributor management, retail execution, team handling, and achieving sales targets.

Key Responsibilities

1. Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for the assigned territory.
• Develop and execute area-wise sales plans and strategies.
• Identify new business opportunities and expand the customer base.
• Increase product penetration and distribution across the assigned territory.
• Monitor sales performance and take corrective actions where required.

2. Distributor & Channel Management

• Appoint, manage, and develop distributors and dealers in the assigned area.
• Maintain strong relationships with distributors, retailers, salons, beauty stores, and other relevant channels.
• Ensure adequate stock availability and effective inventory management.
• Monitor distributor secondary sales, stock levels, outstanding payments, and ROI.
• Ensure timely implementation of company schemes, promotions, and trade offers.

3. Retail & Market Expansion

• Drive numeric and weighted distribution across the territory.
• Identify and onboard new retail outlets, salons, beauty parlours, cosmetic stores, modern trade outlets, and other relevant channels.
• Ensure effective product visibility, merchandising, and shelf placement.
• Conduct regular market visits to understand competitor activity, pricing, promotions, and consumer trends.
• Develop strategies to improve product availability and visibility.

4. Team Management

• Lead, motivate, and manage the sales team and field executives within the assigned territory.
• Set individual targets and monitor daily/weekly/monthly performance.
• Conduct regular market reviews and performance meetings.
• Train team members on products, selling skills, distribution, merchandising, and company processes.
• Ensure effective beat planning, route planning, and field productivity.

5. Brand & Promotion Execution

• Implement company marketing campaigns, product launches, schemes, and promotional activities.
• Ensure proper execution of in-store promotions and merchandising standards.
• Gather market feedback regarding products, pricing, packaging, competitors, and customer preferences.
• Support new product launches and ensure rapid market penetration.

6. Reporting & MIS

• Prepare and submit daily, weekly, and monthly sales reports.
• Track sales achievement against targets and provide territory-wise analysis.
• Monitor distributor inventory, primary/secondary sales, collections, and market coverage.
• Provide regular market intelligence and competitor updates to management.

Key Performance Indicators (KPIs)

• Achievement of monthly and annual sales targets
• Primary and secondary sales growth
• Numeric distribution and market coverage
• New distributor and outlet acquisition
• Retail productivity and outlet expansion
• Collection and outstanding management
• Stock availability and inventory control
• Team productivity and target achievement
• Product visibility and merchandising execution
• Successful execution of promotional activities

Required Qualifications

• Graduate/MBA in Sales, Marketing, Business Administration, or a related field.
• 3 TO 10 years of relevant sales experience, preferably in Beauty & Personal Care, Cosmetics, industries.
• Strong experience in distributor and retail channel management.
• Experience handling a sales territory and field sales team.
• Good knowledge of local markets and retail networks.

Preferred Industry Experience

Candidates with experience in the following categories will be preferred:

• Skincare
• Haircare
• Cosmetics & Makeup
• Personal Hygiene
• Salon & Professional Beauty Products
• Grooming Products
• Consumer Health & Wellness

Required Skills

• Sales & business development
• Distributor management
• Retail & channel management
• Team leadership
• Negotiation and relationship management
• Market analysis
• Target planning and execution
• Strong communication skills
• Analytical and problem-solving abilities
• MS Excel and sales reporting/MIS

Willingness to tr