Area Sales Manager

Role & responsibilities

• Drive Cattle Feed sales and achieve assigned monthly and annual targets.
• Develop and strengthen distributor, dealer and retailer networks within the assigned territory.
• Generate new leads, identify market opportunities and convert prospects into sales.
• Conduct regular market visits and ensure effective territory coverage.
• Build and maintain strong relationships with distributors, dealers, retailers and customers.
• Understand customer requirements and communicate product features, nutritional benefits and usage effectively.
• Monitor market demand, competitor activities, pricing and product movement.
• Ensure regular order generation, sales follow-up and collection coordination.
• Identify new markets and expand the company's Cattle Feed business.
• Maintain accurate sales, customer and market-visit records and submit timely reports.
• Work closely with the RSM to execute sales strategies and achieve business objectives.

Preferred candidate profile

• Graduate; qualification in Animal Husbandry, Animal Nutrition, Veterinary Science or related field will be an advantage.
• Relevant experience in the Animal Feed/Cattle Feed Industry is mandatory.
• Strong practical knowledge of Cattle Feed, Animal Nutrition and Animal Husbandry.
• Proven experience in Cattle Feed sales, marketing, distribution or territory management.
• Strong understanding of the Cattle Feed market and distributor/dealer network.
• Excellent communication, negotiation and customer relationship skills.
• Strong lead-generation, sales-conversion and business-development ability.
• Target-oriented, self-motivated and commercially focused.
• Comfortable with extensive field work and territory travel.
• Two-wheeler and valid driving licence preferred.

Perks and benefits

• Competitive salary based on experience and suitability.
• Performance-based growth opportunities.
• Opportunity to work with a growing Animal Feed Manufacturing Company.
• Opportunity for career growth within the Sales & Marketing hierarchy.
• Exposure to Cattle Feed market development and large-scale territory operations.
• TA/DA and applicable travel expenses as per company policy.
• Performance recognition and incentives, wherever applicable as per company policy.