Area Sales Manager

Role & responsibilities

Develop and implement strategic sales plans to achieve sales targets and expand market share within the assigned region.

Lead, motivate, and coach a team of SR, JSO, SO to maximize their performance and productivity.

Monitor and analyze sales data, market trends, and competitor activity to identify opportunities and threats, providing insights and recommendations to senior management.

Establish and maintain strong relationships with key stakeholders, including distributors, retailers, and trade partners, to drive sales

and enhance brand visibility.

Drive the recruitment, onboarding, and training of distributors to expand the company's distribution network and ensure adequate market coverage.

Conduct regular market visits and customer meetings to assess customer needs, gather feedback, and proactively address issues.

Collaborate cross-functionally with marketing, supply chain, and finance teams to ensure alignment and support for sales initiatives.

Prepare and present regular sales reports, forecasts, and performance metrics to track progress and inform decision-making.

Implement effective sales promotion and merchandising activities to enhance product visibility and drive sales at the point of purchase.

Ensure compliance with company policies, procedures, and regulatory requirements at all times.

Preferred candidate profile