Area Sales Manager

Area Sales Manager

Solar Sales Division

Department Solar Sales & Business Development

Reports To Regional Sales Manager (RSM)

Location Area / District-Specific (Field Role)

Employment Type Full-Time | Permanent

Experience Required 3–7 Years (Solar / Renewable Energy preferred)

ROLE OVERVIEW

The Area Sales Manager (ASM) – Solar Sales is a field-intensive role responsible for driving solar product sales and project acquisitions within an assigned area or district. The ASM acts as the primary ground-level sales engine — generating leads, building local channel networks, converting prospects, and coordinating with installation/project teams to deliver a seamless customer experience. This role is ideal for a self-motivated sales professional with a passion for clean energy and a strong on-ground network in the residential, commercial, or industrial segment.

KEY RESPONSIBILITIES

Lead Generation & Business Development

Identify and develop new sales opportunities through field visits, referrals, cold calls, and local networking.

Generate leads across residential, MSME, commercial, industrial, and government segments within the assigned area.

Conduct site surveys and initial feasibility assessments for potential solar installations.

Achieve monthly lead generation and pipeline targets as set by the RSM.

Sales Conversion & Closures

Present solar solutions, ROI models, and payback analysis to prospective customers.

Prepare and submit techno-commercial proposals and quotations with support from the pre-sales team.

Channel Partner & Dealer Management

Identify, onboard, and activate local channel partners, dealers, and sub-dealers in the assigned area.

Provide product training, sales support, and co-selling assistance to channel partners.

Conduct joint field visits with channel partners to accelerate deal closures.

Track partner-generated leads and ensure timely commissions and incentive payouts.

Customer Relationship Management

Build and maintain strong relationships with customers, housing societies, factory owners, and local influencers.

Coordinate with the project/EPC team to ensure smooth handover post-sale and on-time installation.

Address post-sale queries and escalations; ensure high customer satisfaction and referrals.

Develop a strong referral pipeline from existing customers.

Reporting & Market Intelligence

Submit daily call reports, weekly sales dashboards, and monthly MIS to the RSM.

Track competitor pricing, schemes, and market activity in the assigned area.

Stay updated on MNRE schemes, state subsidies, net metering policies, and DISCOM regulations.

Share market feedback and customer insights to help shape product and pricing strategy.

QUALIFICATIONS & EXPERIENCE

Graduate in any discipline; B.E./B.Tech (Electrical/Mechanical) or Diploma preferred.

3–7 years of field sales experience; minimum 1–2 years in solar or renewable energy sales.

Demonstrated ability to independently close deals in the 2 L – 50 L range.

Experience in rooftop solar, C&I solar, or solar pump sales will be an advantage.

Existing network of channel partners, contractors, or industry contacts in the local market is highly desirable.

Two-wheeler or four-wheeler with a valid driving licence; willingness to travel extensively within the area.

SKILLS & COMPETENCIES

Domain Knowledge Sales & Interpersonal Skills

Solar PV basics — panels, inverters, BOS components

MNRE subsidies & PM Surya Ghar scheme

Basic ROI, payback period & unit generation calculations Prospecting, cold calling & door-to-door selling

Consultative selling & objection handling

Local language fluency + basic English communication

CRM usage (Zoho / Salesforce / any tool)

Time management & self-motivated field discipline

KEY PERFORMANCE INDICATORS (KPIS)

Monthly sales volume (kWp / value) vs. target

Number of new customer acquisitions per month

Lead-to-closure conversion rate

Number of active channel partners in the area

CRM data quality — lead entries, follow-up updates, closure tagging

Customer satisfaction & referral rate

WHY JOIN US

Attractive fixed salary with uncapped monthly incentives — top performers earn 1.5–2x CTC.

Travel allowance, mobile reimbursement, and fuel/TA support for field activities.

Clear growth path: ASM Senior ASM RSM Zonal Manager within 2–3 years.