Area Sales Manager

Role & responsibilities

* Achieve assigned sales targets and drive business growth in the allocated territory.

* Develop new business opportunities by meeting customers, generating leads, and conducting product presentations.

* Coordinate with the Sales Coordinator to schedule customer appointments and manage CRM activities.

* Prepare weekly travel plans, customer visit reports, and expense statements.

* Submit quotations, negotiate pricing within company guidelines, and close sales.

* Collect purchase orders, advance payments, and ensure timely payment collection from customers.

* Maintain complete customer records, including contact details, visit reports, and market feedback.

* Coordinate with production, dispatch, and service teams to ensure timely delivery and after-sales support.

* Resolve customer complaints and warranty-related issues in coordination with the technical team.

* Identify government project opportunities, support vendor empanelment, and assist in tender-related activities.

* Participate in tender negotiations, customer meetings, and follow up on government and institutional projects.

* Monitor competitors, market trends, and submit regular market intelligence reports.

* Support distributors and channel partners to improve sales performance.

* Ensure compliance with company policies and submit all required reports on time.

Preferred candidate profile

* Bachelor's degree in Business, Marketing, Engineering, or a related field.

* 1-2 years of experience in B2B/Project Sales, preferably in Electrical, LED, Solar, or Industrial Products.

* Strong communication, negotiation, and relationship management skills.

* Willingness to travel extensively within the assigned territory.

* Proficiency in MS Office and CRM/ERP software is preferred.

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Perks and benefits