Area Sales Manager - West Bengal

Area Manager IMFL Sales

Location: As per business requirement
Experience: 10+ years in IMFL / Liquor / Alcohol Beverage Sales

Key Responsibilities:

• Drive primary and secondary sales across the assigned territory.
• Manage distributors, dealers and retail outlets and ensure optimum market coverage.
• Achieve monthly/annual sales targets, volume and revenue objectives.
• Develop new markets, outlets and distribution channels.
• Ensure product availability, visibility, merchandising and effective brand execution at retail outlets.
• Plan market visits, beat plans and monitor competitor activities.
• Manage distributor performance, stock, schemes, collections and trade relationships.
• Lead and monitor the performance of the sales team.
• Ensure compliance with applicable excise regulations and company policies.

Desired Skills:
IMFL Sales | Retail/Off-Trade Sales | Distributor Management | Territory Management | Market Expansion | Team Handling | Trade Schemes | Primary & Secondary Sales | Market Intelligence