Area Sales Manager - Tile Adhesives

Area Sales Manager - Tile Adhesives

NCL Buildtek is seeking a dynamic Area Sales Manager - Tile Adhesives. This role is pivotal in driving the growth and profitability of our Tile Adhesives vertical by developing and executing strategic sales, marketing, and channel development initiatives.

Key Responsibilities:

• Achieve planned growth in revenues and profitability for the Tile Adhesives vertical.
• Develop and implement strategic plans that align with corporate priorities for sales and market expansion.
• Formulate and execute effective sales & marketing strategies tailored to the tile adhesives market.
• Devise and implement effective positioning and pricing strategies considering factors like geography, competition, and penetration goals.
• Identify opportunities to reach new market segments and expand market share.
• Develop strategic plans to establish and maintain strong relationships with customers and channel partners.
• Build a technical support/sales service team to provide application support to customers, product seeding, and training for applicators.
• Take responsibility for achieving targets for both the top and bottom line for the product vertical, including volume targets.
• Coordinate with the marketing communication team to build brand awareness and ensure brand visibility across all customer segments.
• Define and collaboratively implement ATL (Above The Line) and BTL (Below The Line) activities to promote brands across the product segment.
• Liaise with Marketing and Product Development departments to ensure brand consistency across all initiatives.
• Keep abreast of new product launches and ensure sales team members are fully equipped for marketing new products effectively.

Required Skills and Qualifications:

• Minimum Graduation with experience in sales & marketing.
• Preferably from a Tile Adhesives background, with experience in products like tile adhesives, grout, epoxy, screed, etc.
• Experience in leading a team to manage the product specification process among Architects and consultants.
• Strong analytical and problem-solving skills.
• Excellent negotiation skills.
• Proven leadership skills.
• Effective presentation skills.