Area Sales Manager - Rajkot

Key Responsibilities

Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets.
• Develop and execute territory sales plans aligned with company objectives.
• Increase product availability, visibility, and market penetration.
• Drive primary and secondary sales across assigned territories.
• Identify new business opportunities, distributors, and key retail accounts.
• Expand market coverage in urban, semi-urban, and rural areas.

Distributor Management

• Appoint, develop, and monitor distributors.
• Ensure distributor profitability and healthy inventory levels.
• Monitor distributor investments, stock rotation, and payment collections.
• Conduct regular business reviews with distributors.
• Resolve distributor grievances and operational issues promptly.

Team Management

• Lead, motivate, and coach Sales Officers and Sales Executives.
• Conduct joint market visits and provide on-the-job coaching.
• Set KPIs and monitor team productivity.
• Review daily sales reports and market activities.
• Conduct performance evaluations and recommend training requirements.

Market Development

• Increase retail coverage and numeric distribution.
• Identify potential wholesalers, retailers, and institutional customers.
• Ensure proper implementation of trade schemes and promotional activities.
• Execute product launches and visibility campaigns.
• Build strong relationships with retailers and key customers.

Sales Operations

• Prepare sales forecasts and territory plans.
• Monitor sales trends and competitor activities.
• Ensure timely reporting through CRM/SFA applications.
• Coordinate with Supply Chain for product availability.
• Work closely with Marketing for promotional campaigns.

Reporting & Compliance

• Submit Daily Sales Reports (DSR), Weekly Reports, and Monthly Business Reviews.
• Maintain accurate sales records and customer databases.
• Ensure adherence to company sales policies and pricing guidelines.
• Follow company SOPs, FSSAI, and quality compliance requirements.

Market Intelligence

• Monitor competitor pricing, promotions, and new product launches.
• Share market insights and customer feedback with management.
• Identify changing consumer trends and business opportunities.

Travel Requirement

• Extensive travel within the assigned territory.
• Regular market visits and distributor meetings.
• Participation in sales conferences, product launches, and business reviews.