Area Sales Manager - PVC Composite - Ludhinia, Jammu & Kashmir

Role Purpose

Drive business growth by managing channel partners, project sales, influencer relationships, team performance, and market development for Century PVC Composites.

Key Responsibilities

• Manage dealers, distributors, and retail partners to drive primary and secondary sales.
• Generate business through builders, contractors, architects, interior designers, and project consultants.
• Handle influencers including architects, interior designers, fabricators, contractors, and carpenters.
• Guide and monitor field staff/sales promoters where applicable.
• Conduct market visits, identify opportunities, and collect competitor intelligence.
• Maintain customer relationships and ensure timely order execution and collections.
• Submit daily, weekly, and monthly sales reports.
• Conduct shop meets/Contractor Meets.

Desired Candidate Profile

• Minimum 2 years' experience in Channel Sales and Project Sales.
• Experience in PVC, WPC, Building Materials, Plywood, Laminates, Doors, Furniture, or Interior Products preferred.
• Strong market knowledge, negotiation, communication, and team handling skills.

Eligibility

• An undergraduate degree is mandatory. (MBA preferred).
• Minimum 2 years of relevant sales experience.
• Must have prior experience in the same location/territory.
• Willing to travel extensively.

KPIs

• Sales target achievement
• Dealer network expansion
• Project conversion
• Influencer engagement
• Market coverage
• Collection efficiency

Roles and Responsibilities

• Manage sales performance of assigned territory (Ludhiana, Jammu & Kashmir) to achieve revenue targets through effective channel management, project sales, and B2B sales strategies.
  
• Develop and maintain strong relationships with existing customers to identify new business opportunities and expand product offerings.
  
• Collaborate with cross-functional teams to resolve customer issues, improve service delivery, and enhance overall customer satisfaction.
  
• Identify market trends, competitor activity, and potential risks to develop proactive solutions for growth.
  
• Ensure timely reporting on sales activities, forecasts, and results to stakeholders.